Monroe Capital has provided a senior credit facility to support Digital Media Solutions LLC‘s acquisition of W4 Performance Ad Market, a Los Angeles-based digital performance advertising network.
No financial terms were released. The add-on deal was announced earlier this month.
DMS is a Clearwater, Florida-based digital marketing and lead generation services provider. In 2016, the company secured a US$20.5 million investment from Canadian private equity firm Clairvest Group.
Monroe Capital Supports Expansion of Digital Media Solutions
CHICAGO–(BUSINESS WIRE)–Monroe Capital LLC today announced it acted as lead arranger and administrative agent on the funding of a senior credit facility to support Digital Media Solutions’ (“DMS”) continued growth and acquisition of W4, LLC (“W4”). DMS is owned by management and Toronto-based private equity firm, Clairvest Group Inc.
Based in Clearwater, Florida, DMS is a rapidly growing performance marketing and advertising company recognized as an industry leader in providing end-to-end customer acquisition solutions that help advertisers win in their business ventures and realize their marketing goals. W4 helps advertisers acquire new customers while enabling digital media publishers to monetize traffic on a results-based, cost-per-action (CPA) basis. In addition to a robust technology platform created to manage, track and optimize online response-based campaigns, W4 offers one of the broadest mixes of performance-based online advertising campaigns. The acquisition of W4 aligns with DMS’ continued growth strategy and marks the sixth tuck-in acquisition completed by DMS since its partnering with Clairvest in March 2016.
About Monroe Capital
Monroe Capital LLC (“Monroe”) is a private credit asset management firm specializing in direct lending and opportunistic private credit investing. Since 2004, the firm has provided private credit solutions to borrowers in the U.S. and Canada. Monroe’s middle market lending platform provides senior and junior debt financing to businesses, special situation borrowers, and private equity sponsors. Investment types include unitranche financings; cash flow, asset based and enterprise value based loans; and equity co-investments. Monroe is committed to being a value-added and user-friendly partner to business owners, senior management, and private equity and independent sponsors. The firm is headquartered in Chicago and maintains offices in Atlanta, Boston, Dallas, Los Angeles, New York, and San Francisco.
Monroe has been recognized by Creditflux as the 2018 Best U.S. Direct Lending Fund; Private Debt Investor as the 2017 Lower Mid-Market Lender of the Year; Global M&A Network as the 2017 Small Middle Markets Lender of the Year; M&A Advisor as the 2016 Lender Firm of the Year; and the U.S. Small Business Administration as the 2015 Small Business Investment Company (SBIC) of the Year. For more information, please visit monroecap.com.
Monroe Capital LLC
Theodore L. Koenig