Montréal’s Human Equation Nabs $1M in Funding

Montréal’s Human Equation Inc., a digital marketing company, has received $1 million in funding from the Business Development Bank of Canada, Societe de developpement economique Ville-Marie and Finalta Capital. Proceeds will facilitate the company’s growth, including through strategic acquisitions, and commercialization of its cyber-investigation platform Echo Alpha.


One-Million Dollars for Human Equation

MONTREAL, QUEBEC, May 08, 2013 (Marketwired via COMTEX) — It is with great pride that the management of Human Equation announce an investment of one-million dollars in support of the collective’s growth.

Going forward, Human Equation intends to complete strategic acquisitions to help build the agency, and invest in the commercialisation of its cyber-investigation platform Echo Alpha, which was recently presented to

The financing was made possible through the help of the Business Development Bank of Canada, the Societe de developpement economique Ville-Marie (SDEVM), and Finalta Capital.

“Certain ingredients are necessary for such a partnership to be successful. Human Equation have demonstrated their ability to apply an effective business plan, as well as proven their means to support growth. In addition, the agency has demonstrated the expertise and experience of its managerial team,” said Mr. Christian Perron, managing director of SDEVM.

Mr. Maxime-Jean Gerin, President and CEO of Finalta Capital, said “Echo Alpha, the cyber-investigations and Big Data management platform, represents a major technological breakthrough with enormous commercial possibilities.”

“These investments will enable us to further support our innovation centre in Montreal, of which we are particularly proud. Certain planned strategic acquisitions will also improve our services, and allow our team to better pursue their goals with our international clientele,” concluded Human Equation president, Mrs. Nathalie Lacoste.

About Human Equation

Human Equation is a centre of innovation and digital marketing, specialising in the development of interactive solutions designed to perfect the business needs of its clients. Employing 40 experts, Human Equation works with over 350 medium and large businesses in seven countries around the world. With an investment of over $1.5-million in scientific research and experimental development, the agency has established itself in several high-tech sectors representing personalised communications, artificial intelligence, cyber investigations, alternate reality gaming, and Gamification.

About Finalta Capital

Finalta Capital CII-ITC offers intermediary financing to innovative, Canadian companies to claim tax credits on refundable investments, including for the funding of scientific research and experimental development (SR&ED) and e-business development (CDAE), among others. Finalta Capital assists by accelerating disbursements from four to six months, augmenting liquid assets by 50%, andrelieving burdens through Loan Management Systems, with closure of financing within 15 days.

Nadine Lessard
Business Development Counsellor
514 876-1702 ext. 263

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