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Motorola Backs TileFile

TileFile Ltd., a Sydney, Australia-based developer of a social media platform that connects users through a “content-neutral” format, has raised an undisclosed amount of VC funding from Motorola Ventures.

Motorola, Inc. (NYSE: MOT) through Motorola Ventures, its strategic venture capital arm, today announced that it has made an equity investment in Tilefile Limited. Tilefile has developed an innovative social media platform that connects users and communities through a “content-neutral” media format. Financial terms of the investment were not disclosed.

“It is clear that Tilefile is powering the next generation of social interaction around media through its unique and content neutral approach,” said Reese Schroeder, managing director, Motorola Ventures. “Our investment reflects our commitment to innovative companies, such as Tilefile, as they strive to seamlessly connect people and communities.”

“Motorola's investment will enable us to continue to strengthen the Tilefile vision and meet the needs of our rapidly-growing user base,” said David Bolliger, chief executive officer, Tilefile Limited. “A Tilefile is a piece of media wrapped in people. For this we had to build the foundations for an entire new platform. The web application is just the beginning. We intend to see the Tilefile format make its way to at least three types of screen”.

The Tilefile platform wraps videos, photos and audio into a single content-neutral format called a “Tile.” Social activity gathers around each Tile. The “front” of a Tile is the media; the “back” of a Tile is the community. This clear distinction results in a less fractured media experience. Rather than navigating through Internet pages, users have a non-linear view of multiple “social media packages” suitable for both phone and web. Tiles can be joined with others to form combinations that can be easily shared or launched to other locations on the Internet. The social activity centered around the Tiles “travels with” them. Through their centralized principle for organizing experiences, Tilefile aims to link people and their communities in an endless play of messaging, sharing and publishing.

About Motorola

Motorola is known around the world for innovation and leadership in wireless and broadband communications. Inspired by our vision of seamless mobility, the people of Motorola are committed to helping you connect simply and seamlessly to the people, information, and entertainment that you want and need. We do this by designing and delivering “must have” products, “must do” experiences and powerful networks — along with a full complement of support services. A Fortune 100 company with global presence and impact, Motorola had sales of US $42.8 billion in 2006. For more information about our company, our people and our innovations, please visit .

About Tilefile Limited

Tilefile Limited is a venture backed company based in Sydney, Australia with a global outlook. Early investors include ngi group (formerly Netage), who were investors in Mixi, Japan's dominant social network. Through its patent pending format and platform, Tilefile looks to bridge the experience gap between the large screens of PCs and Televisions and the small screens of mobile devices. For more information, please visit the company's website at