North America Sports Media, a portfolio company of Pfingsten Partners, has acquired Dodds Athletic Tours, a provider of university sports tour development and marketing. No financial terms were disclosed.
North America Sports Media, Inc. (NASM), one of the nation's leading sports marketing, travel and hospitality companies, acquired Dodds Athletic Tours, the leading full service official collegiate sports tour company in the
Since 1963, Dodds Athletic Tours (Dodds) has specialized in developing, marketing, and activating official university sports tours for over 40 leading schools from the Big 10, Big 12, ACC, SEC, PAC 10, Big East, and other major conferences. Schools represented by Dodds include:
“The significant increase in college sports tours, coupled with our procurement and activation experience makes Dodds a perfect strategic fit,” said Chris Brennan, CEO of NASM. “This is another step in accelerating our strategy to build a broad based sports marketing, hospitality and promotional platform with tremendous reach into the corporate, retail and collegiate consumer channels.”
This is the third acquisition in the past three years for NASM. The addition of Dodds is a perfect compliment to NASM's college division, Premiere College Sports and expands their official university lineup while strategically aligning NASM's other core businesses. The Dodds acquisition further extends NASM's sales, services and product offerings into the highly sought after college sports market and will provide colleges and universities access to a variety of worldwide sports experiences for key donors, sponsors, alumni and fans.
About North America Sports Media: