New Capital Partners has made an undisclosed investment in Woburn, Massachusetts-based LoyaltyExpress, a provider of marketing automation and cloud-based CRM solutions for mortgage companies and banks. Berkery Noyes advised LoyaltyExpress on the transaction.
WOBURN, Mass., June 28, 2017 /PRNewswire/ — LoyaltyExpress, a provider of marketing automation and cloud-based CRM solutions for mortgage companies and banks, today announced an investment from New Capital Partners (NCP), a private equity firm focused on financial and health care services. This investment includes new funding that will allow the company to accelerate its targeted milestone objectives, including world-class functionality for lead management, co-branding and RESPA-compliant partner marketing as well as expanding its MarketingCentral for Salesforce™ App to service all lines of business across banks.
“The ever-intensifying complexities of mortgage marketing require sophisticated and flexible technology advancements that allow marketing departments to meet and exceed even the most intricate compliance and security regulations,” said Mary Beth Doyle, Founder of LoyaltyExpress. “We are thrilled to have NCP as our investment partner based on their elite reputation and strategic success. As the only mortgage marketing company serving as a top 50 critical vendor to a top three global bank, our capabilities and expertise serve as the pivotal foundation to gain tremendous momentum in attracting and retaining a broad array of banks and independent mortgage companies that demand exceptional enterprise-wide marketing solutions.”
“After extensive due diligence and market research, it became immediately apparent that LoyaltyExpress has one of the very highest customer satisfaction rates in the mortgage CRM and marketing automation sector,” said Adam Cranford, Principal at NCP. “That’s when we knew that an infusion of capital into a highly regarded, profitable enterprise would allow the existing leadership team to dramatically improve upon service offerings with innovative advancements and the hiring of additional staff. We look forward to an exciting future together.”
LoyaltyExpress simplifies CRM and marketing automation for banks and mortgage companies, including one of the top three retail lenders in the nation. Its flagship solution, CustomerManager, is an enterprise-wide, Software-as-a-Service platform that combines lead management, email and direct mail campaigns with a 360-degree view of each loan officer’s customers, partners and prospects. The MarketingCentral service delivers a web-based, sales collateral store powered by custom content creation and integrated print fulfillment. LoyaltyExpress eliminates the need to share sensitive customer data with multiple vendors and has a team of world-class marketing and branding experts with extensive experience in the mortgage industry. For more information, visit www.loyaltyexpress.com.
Berkery Noyes served as exclusive strategic and financial advisor to LoyaltyExpress.
About New Capital Partners
New Capital Partners is focused on building great companies by investing in high-growth businesses and partnering with management teams in the healthcare, financial services, and business services industries. New Capital Partners is headquartered in Birmingham, Alabama and has an office in Dallas, Texas. For more information, visit www.newcapitalpartners.com.