PE Deals

New Heritage-backed Carnegie acquires community college marketing firm Clarus Corporation

Based in Westford, Massachusetts, Carnegie is a higher education enrollment marketing and strategy firm.

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  • Carnegie partnered with Heritage in 2020
  • Based in Boston, New Heritage Capital invests in the middle market

Carnegie, which is backed by New Heritage Capital, has acquired Clarus Corporation, a provider of community college marketing. No financial terms were disclosed.

Based in Westford, Massachusetts, Carnegie is a higher education enrollment marketing and strategy firm.

“I couldn’t be more excited to bring my 30+ personal years of experience, plus the combined energy and experience of my entire staff, to Carnegie,” said Kathi Swanson, president of Clarus Corporation, in a statement. “With Carnegie, we have the opportunity to offer an even larger set of high-quality and innovative services to the community college market.”

Carnegie partnered with Heritage in 2020.

Based in Boston, New Heritage Capital invests in the middle market.