NewBay media Buys Intent Media

NewBay Media, which is backed by The Wicks Group of Companies, has acquired Intent Media. Financial terms were not announced. U.K.-based Intent Media produces business publications, websites and events targeted to the entertainment, technology and leisure markets. The Jordan, Edmiston Group advised Intent Media.


NewBay Media LLC (“NewBay”) announced today that it has acquired
Intent Media Limited (“Intent”). Intent produces business publications, websites and events targeted to
the entertainment, technology and leisure markets. Its brands include Pro Sound News Europe, TVB
Europe, Installation, MCV, and ToyNews, among many others.
The Jordan, Edmiston Group, Inc. ( of New York, NY, the leading independent investment
bank for the media, information, marketing, and technology sectors, represented Intent in this transaction
and acted as Intent’s exclusive financial advisor.
“Strategically, our plan has always included international expansion, and I am pleased that we were able
to acquire a company that so perfectly complements our own portfolio and mission,” states Steve Palm,
President and CEO, NewBay. “The addition of Intent immediately enhances our ability to serve the
Broadcast, Pro Audio and AV markets. Further, Intent’s terrific team and operating platform open up new
opportunities for global expansion of our powerful US brands, as well as the development of Intent’s
market‐leading Gaming, Music and Computer/Mobile Retailing brands in the US.”
Intent will operate in parallel with NewBay’s existing business. Stuart Dinsey, Intent’s Founder and
Managing Director, will continue in his role and will help manage NewBay’s European efforts, operating
from Intent’s offices in Hertfordshire and London.

“Intent has constantly expanded, becoming one of Europe’s biggest specialists in business media for
entertainment markets,” says Mr. Dinsey. “Our entrepreneurial spirits and ongoing ambitions fit perfectly
with NewBay. Together, we look forward to exploring further growth opportunities.”
The transaction between NewBay, which was formed in 2006 by the sale of United Business Media’s CMP
Entertainment Media division, and Intent, which purchased several brands from United Business Media
last year, brings several sister publications back under one roof. These include Pro Sound News and Pro
Sound News Europe, Systems Contractor News and Installation, and TV Technology (which now
incorporates TV Broadcast) and TVB Europe. The combined portfolio will offer readers, advertisers and
partners unparalleled depth, breadth and reach into these dynamic international markets.
This transaction marks the sixth major acquisition of brands by NewBay in as many years, having added
select assets from United Business Media’s CMP Entertainment Media division in September 2006, from
IMAS in July 2007, from Reed Business Information‐US in December 2009, from Penton in February 2011,
and from Future PLC in January 2012. All of the previously acquired titles continue to thrive as part of the
NewBay Media portfolio.
About NewBay Media
NewBay Media is the leading information and marketing solutions provider for the Pro Audio, Broadcast
and Video, Music, AV/Consumer Electronics and Education markets. NewBay delivers its premier content
through its award‐winning portfolio of integrated platforms, including print and digital magazines,
websites, show dailies, e‐newsletters, events, and conferences. In addition, NewBay offers a wide array of
marketing services, as well as reprint, licensing, and e‐commerce capabilities. Through its products and
services, NewBay Media reaches over nine million people in over 100 countries. For more information,
NewBay is an affiliate of The Wicks Group of Companies, L.L.C. (, a New Yorkbased
private equity firm focused on selected segments of the information, education and media
About Intent Media
Intent’s portfolio is focused on six BtoB markets — Games, Music, Toys & Licensing, Mobile & Computing,
TV & Audio Visual and Active Lifestyle. Intent’s dynamic media capabilities include over 16 magazines,
20 events and dozens of digital properties delivered across an array of platforms. Intent’s brands include
Pro Sound News Europe, TVB Europe, Installation, Develop, MCV, MI Pro, Audio Pro and
For a complete list of Intent’s brands, media and reach capabilities, visit
Intent has 90 employees with primary offices in Hertfordshire and London, as well as satellite offices in
Sydney, Mumbai and Stockholm.
About The Jordan, Edmiston Group, Inc.
The Jordan, Edmiston Group, Inc. (JEGI) of New York, NY, the leading provider of independent
investment banking services for the media, information, marketing and technology sectors, is celebrating
its 25th anniversary in 2012. Since 1987, JEGI has completed more than 500 high‐profile M&A transactions
for global corporations; middle‐market and emerging companies; entrepreneurial owners; and private
equity and venture capital firms. For more information, visit