NexGen RxMarketing Merges with Meta Pharma

NexGen RxMarketing is merging with Meta Pharmaceutical Services, a portfolio company of DFW Capital Partners. Financial terms weren’t announced. Bensalem, Pa.-based NexGen is a digital communications provider for the healthcare industry. Meta Pharma, of Blue Bell, Pa., provides outsourced data analysis, analytical tools and non-personal promotional services to the pharmaceutical industry. AdMedia Partners served as financial advisor to NexGen.


NEW YORK–(BUSINESS WIRE)–M&A advisory firm AdMedia Partners, Inc. is pleased to announce that it acted as exclusive financial advisor to NexGen RxMarketing, LLC (“NexGen”), in its merger with Meta Pharmaceutical Services, LLC (“MetaPharm”), a portfolio company of DFW Capital Partners, Inc. The merger creates a leading pharma-focused multi-channel marketing services and communication company.

Founded in 2007, NexGen quickly established itself as a leader in technology-enabled solutions for increased access to healthcare providers. NexGen has developed two complementary, highly scalable multi-channel platforms that allow brands very cost-effective, optimized, measureable access to and communications with their professional audiences. The company is headquartered in Bensalem, PA.

Headquartered in Blue Bell, PA with offices in Ewing, NJ, MetaPharm offers a comprehensive portfolio of data-driven multi-channel marketing services and analytics directed to healthcare providers. Founded in 2000, MetaPharm has been recognized as one of the fastest growing companies in Inc. magazine and has served over 100 brands during its 13 year tenure.

“MetaPharm’s marketing automation expertise will allow us to offer increasingly targeted, personalized solutions resulting in greater access to healthcare providers for our customers,” said Chris Wiltshire of NexGen.

MetaPharm/NexGen will continue to operate independently with a broadened range of services to benefit the combined 70-plus healthcare brands they currently support.


NexGen RxMarketing, LLC (“NexGen”) is a technology-enabled digital communications provider for the healthcare industry. NexGen combines technology focused products, scalable platforms, and enterprise-wide analytics to provide the next generation of efficient, closed-loop channels for delivering medical education content to healthcare providers. For more information, visit


Meta Pharmaceutical Services, LLC (“MetaPharm”) is a leading provider of outsourced data analysis, analytical tools and non-personal promotional services to the pharmaceutical industry. MetaPharm delivers a suite of direct to physician communications programs to support field force selling efforts, and a suite of analytical services that gather information to generate actionable insights for marketing and sales teams and their partners. MetaPharm’s products and services combine the company’s rich data analysis capabilities with direct mail fulfillment services creating a single source solution for non-personal promotion and marketing programs. For more information, visit


DFW Capital Partners is a private equity investment firm focused on lower middle-market companies. The firm concentrates on service companies, with an emphasis on healthcare and outsourced business and industrial support services. DFW is backed by both institutional and high-net worth individual investors, and has established a 20+ year track record of success in building leading companies and delivering superior returns for its investors. DFW is headquartered in Teaneck, NJ, and maintains an office in Chevy Chase, MD. For more information, visit


Founded in 1990, AdMedia is a leading M&A advisory firm serving the marketing services, advertising, marketing technology, media and information sectors. AdMedia has completed over 180 transactions for clients valued in excess of $8 billion since 1999. For more information, visit