NorthEdge Capital promotes two

UK private equity firm NorthEdge Capital has promoted George Potts and James Marshall to senior investment executives. Potts first joined NorthEdge in 2011 while Marshall came on board in 2014.


NorthEdge Capital, the private equity firm focused on investing in businesses in the North of England, has promoted George Potts and James Marshall to Senior Investment Executives.

George joined NorthEdge in 2011, working alongside the founders as part of the team that closed its maiden fund at £225m in 2013. He worked on deals including Solidor and Utiligroup, and sits on the boards of manufacturing businesses, Fine Industries and Accrol Papers. George is also responsible for the firm’s Environmental, Social and Corporate Governance (ESG) practices, working directly with portfolio companies to measure their sustainability and ethical impact. This led to NorthEdge winning the BVCA Responsible Award for outstanding ESG in 2014.

Commenting on his promotion, George said: “I am delighted to have taken on a more senior role at NorthEdge. It was fantastic to be part of the team that established NorthEdge as one of the leading private equity firms in the North. I look forward to continuing to support the best management teams across the North and in taking more of a lead role on new investments.”

James operates from the Yorkshire office and plays a key role in the origination and execution of new deals in the region. He also sits on the board of HelpLink, and played a central role in the recent additional investment into the business.

James said: “With a number of new deals in the pipeline, it is a particularly exciting time to be working at a more senior level within the firm. I am really enjoying working with such high quality management teams here in Yorkshire and the North East, and I am looking forward to supporting their growth aspirations in the coming months.”

Grant Berry, Managing Partner at NorthEdge, said: “Both George and James have been huge assets to NorthEdge, and their promotions are a formal recognition of their hard work over the past few years. Both are passionate about investing in the North and developing our legacy here, so it is important that we uphold our commitment to investing in young talent. Both have achieved a lot in the time they have been with the firm, and I look forward to seeing them develop over the next few years.”

About NorthEdge Capital LLP
NorthEdge Capital, which operates from Manchester and Leeds, closed its maiden fund at £225m in March 2013, raising funds from 15 global institutional investors and 16 HNWIs. NorthEdge Capital LLP focuses exclusively on Northern-based companies seeking equity investments to support MBOs, development capital and equity release and has to date made eleven investments in Accrol Papers, Fine Industries, FPE Global, Help-Link, Jigsaw24, Ramsdens, Roberts Jackson, Solidor, Sumo Digital, Utiligroup and Total Fitness.
NorthEdge targets the lower mid-market with investment in businesses with an enterprise value of £10m to £100m, although typical transactions will range from £20m to £75m in value with equity investments from £5m to £35m in any one deal.

The senior team at NorthEdge has over 100 years’ experience in structuring and financing private equity transactions. The firm takes a management-orientated approach with a culture of delivery where smart, opportunistic thinking supported by meaningful due diligence and sound perspectives are valued. It focuses on value creation and capital return to the benefit of all stakeholders.

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