Northstar Travel Media, a portfolio company of Wicks Group, has acquired Your Travel Insider. Financial terms weren’t announced. Founded in 2003, Your Travel Insider publishes e-newsletters Your Travel Insider, Luxury Cruise News and Your Travel Insider – Travel Tools.
SECAUCUS, NJ USA — Northstar Travel Media, the leading business-to-business information company serving the travel and meetings industries, has acquired Your Travel Insider, a digital publishing firm focused on the consumer travel market.
Your Travel Insider’s e-newsletters provide their audience of more than 1 million travelers with relevant itineraries, advice and special offers. Your Travel Insider publishes e-newsletters Your Travel Insider, Luxury Cruise News and Your Travel Insider – Travel Tools.
Your Travel Insider was founded by Roy Weiss in 2003 to capture an audience underserved by traditional digital media-the travel enthusiast looking for great ideas. Weiss is an authority on database and behavioral marketing with more than 20 years of experience in the industry. Weiss becomes Group Publisher of Your Travel Insider with the acquisition by Northstar.
Your Travel Insider and Roy Weiss will report to Bob Sullivan, Executive VP, of Northstar Travel Media, LLC.
Northstar Travel Media serves the retail travel, meetings and conventions, corporate travel management and incentive markets with leadership brands including Travel Weekly, TravelAge West, Meetings & Conventions, Successful Meetings, Meeting News, Business Travel News, Procurement.travel, PhoCusWright and Incentive; database-driven electronic publications Hotel & Travel Index, Official Cruise Guide and M&C Facilities Search; and online subscription services The Beat, Travel42, Weissmann Reports, Intelliguide Corporate, BTP24 and Star Service Online.
The company also produces more than 35 face-to-face events in the served markets of retail travel, corporate travel and the meetings industry.
“The addition of Your Travel Insider provides Northstar with significant position in the consumer travel database market to complement our leadership in the travel trade industry,” said Thomas Kemp, chairman and CEO of Northstar Travel Media. “We’re very pleased that Roy and his talented team will be working in partnership with us to grow Your Travel Insider’s subscriber base, expand its digital footprint and continue to work with their base of blue-chip clients.”
“Today’s travel enthusiast is hungry for content that is relevant to their needs,” said Weiss. “By joining forces with Northstar Travel Media, Your Travel Insider can provide the perfect combination of rich content for our readers and a targeted audience for our advertising partners. We look forward to a fruitful partnership and many years of continued growth as part of the Northstar team.”
About Northstar Travel Media, LLC
Northstar Travel Media is the leading provider of news, information and data for the travel, meetings and hospitality industries and owns leadership brands Travel Weekly, Business Travel News, Meetings & Conventions, Successful Meetings, Incentive, Meeting News, Procurement Travel and TravelAge West. NTM’s electronic directories – Travel Weekly’s Hotel & Travel Index, OfficialCruiseGuide.com, and M&C Facilities Search – provide in-depth data on hotels, meeting and convention properties, and business travel in the United States and internationally.
In addition to its directories and periodicals, NTM publishes a number of online subscription information resources, including The Beat, Travel42, Weissmann Reports, STAR Service Online, Intelliguide Corporate and BTP24. Northstar produces more than 20 face-to-face events including CruiseWorld2011; Home-Based Travel Agents Shows; LeisureWorld2011; M&C InterAct; Successful Meetings Universities; The Beat Live; and the Travel Weekly Leadership Forums. Northstar also is an industry leader in marketing services, custom communications, content licensing and database management serving the travel and meetings industries.
Based in Secaucus, New Jersey, USA the company also has offices in New York City; Glen Ellyn, Illinois; Los Angeles; and Winston-Salem, North Carolina. Northstar Travel Media, LLC is a portfolio company of Wicks Group, a leading private equity investor in the information and business services, communications, and media sectors.
About Your Travel Insider
Your Travel Insider (YTI) is a digital publishing firm with a specific focus on consumer travel, specializing in helping travelers cut through the online clutter by providing relevant information and offers.
YTI’s popular e-newsletters, Luxury Cruise News and Your Travel Insider reach more than 1 million discerning, active travelers and focus on exciting itineraries, advice and special offers from travel partners. With unique behavioral targeting capabilities, YTI helps travel marketers reach the right audience with the right message and the right time.