Norwest Venture Partners Teams with Alarm Capital Alliance

Alarm Capital Alliance and Norwest Venture Partners are teaming up as ACA, ranked #11 in the US residential security market, looks to bolster its portfolio. Morgan Keegan & Company served as financial advisor to ACA in this transaction. Sonya Brown and Rob Arditi of NVP will join ACA’s board of directors. Specifics were not publicized.


Alarm Capital Alliance Partners with Norwest Venture Partners

Alarm Capital Alliance Eyes Major Growth Opportunities in the
$43 Billion Security Alarm Industry

Media, PA. and Palo Alto, Calif. — April 12, 2011 – My Alarm Center dba Alarm Capital Alliance (ACA), a nationwide security company ranking #11 (in residential security) in the country, today announced it has partnered with Norwest Venture Partners (NVP), a global investment firm with $3.7 billion in capital under management. ACA provides capital return and valuable operational resources to alarm companies via its dealer and portfolio acquisition programs as well as residential security services and home automation technologies to households across the United States.

The security alarm industry is expected to grow into a $43 billion dollar market by 2015.* NVP was drawn to ACA because of this significant market opportunity, an exceptionally strong leadership team and the company’s unique, multi-channel approach, including offerings to a traditionally underserved segment of thesecurity alarm market (small-to-medium-sized independent security alarm companies), direct sales to consumers as well as a dealer program.

“ACA is in a phenomenal position to capture continued market share because of its flexible business model and the strong reputation it has developed in the industry and among its partners. The leadership team not only understands how to create a satisfied customer network, but it has also identified key growth strategies, such as leveraging the rapidly increasing adoption of interactive and home automation solutions, that will significantly differentiate the company in the years to come,” said Sonya Brown, partner, Norwest Venture Partners. “ACA has proven that it is a formidable competitor in this growing market, and we look forward to partnering with the team to expand the business further and pursue strategic opportunities that are currently on the horizon.”

“Our business has always been centered on providing exceptional service to our residential and small commercial customers and partners. The strategic guidance and deep network of technology, marketing and recruiting relationships that NVP brings to the table will help us pursue multiple strategic growth initiatives and continue to offer superior customer service,” said Amy Kothari, CEO, ACA. “We are very excited about our partnership with NVP and we look forward to leveraging the best practices of many other successful growth companies with whom NVP has partnered. We know Sonya and the NVP team will be instrumental in working with us to take our company to the next level.”

ACA has identified vital new growth areas to meet customer demand, and has already made key hires to support this process. Also as a part of today’s announcement, Sonya Brown and Rob Arditi of NVP will join ACA’s board of directors.

Morgan Keegan & Company served as financial advisor to ACA in this transaction.

About Alarm Capital Alliance
My Alarm Center dba Alarm Capital Alliance (ACA), is a nationwide residential and small commercial security company ranking #11 (in residential security) in the country. ACA provides valuable resources to independent alarm companies and dealers, as well as the most technologically advanced residential and small commercial security services and home automation technologies to households and businesses across the United States. ACA’s unique, multi-channel approach includes offerings to seamlessly assist independent alarm companies and dealers growtheir businesses and better serve their customers, while at the same time, equip households and businesses nationwide with an advanced suite of security services that includes cellular monitoring, commercial security and surveillance, fire protection, identity theft protection and personal emergency response systems.

ACA’s goal is to provide the highest level of customer satisfaction and loyalty to its customers and dealer partners through dedication to providing superior service across the organization. Based in Media, Pennsylvania, My Alarm Center dba ACA is a privately owned and operated company that has been serving the alarm industry since 2000. For more information, visit or

About Norwest Venture Partners
Norwest Venture Partners (NVP) is a global venture and growth equity investment firm that manages more than $3.7 billion in capital. Headquartered in Palo Alto, California, NVP has subsidiaries in Mumbai and Bengaluru, India and Herzelia, Israel and Hong Kong. NVP makes early tolate stage venture and growth equity investments across a wide range of sectors including: information technology, business services, financial services, infrastructure, technology enabled services and consumer. NVP has actively partnered with entrepreneurs to build great businesses for more than 50 years and hasfunded over 500 companies since inception. For more information visit: