NTT DOCOMO Takes Stake in Baidu Yi Xin Network Technology

NTT DOCOMO, a mobile operator and provider of integrated services centered on mobility, has completed an investment of $22.5 million in Baidu Yi Xin Network Technology, its joint venture with the Chinese language Internet search provider Baidu. This equates to 20 percent ownership of the company.

PRESS RELEASE

NTT DOCOMO, INC., Japan’s leading mobile operator and provider of integrated services centered on mobility, announced today that it has completed its investment of 22.5 million USD* (1.78 billion yen) – equivalent to 20 percent ownership – in Baidu Yi Xin Network Technology (Beijing) Co., Ltd., its joint venture with the leading Chinese language Internet search provider Baidu, Inc.

DOCOMO and Baidu agreed on January 31, 2011, to jointly provide value-added services and digital content for mobile phones in mainland China. The companies are pursuing this initiative through Baidu Yi Xin.

Baidu Yi Xin is a content platform provider for mobile phones. Moving forward, the company will enhance its services and content by leveraging DOCOMO’s extensive experience in providing value-added services with Baidu’s strong brand image and user base.

Starting in August, Baidu Yi Xin plans to provide content from Japan on its platform. For the first batch, the company will collaborate with DeNA Co., Ltd., a major Japanese provider of social games, e-commerce and other Web services, and its Chinese subsidiary to distribute Japan-made content localized for the Chinese market.

Through this joint venture and other initiatives, DOCOMO is actively expanding Chinese market access for Japanese service and content providers.

*exchange rate of 1 USD to 79.31 JPY (as of June 30, 2012).

Company Information

1) Baidu Yi Xin Network Technology (Beijing) Co., Ltd

Head office: Beijing, China

CEO: Guofeng Yue

Employees: 73 (as of July 2012)

Business: Mobile content platform

2) Baidu, Inc.

Head office: Beijing, China

CEO: Robin Lee

Employees: 13,000 (as of July 2012)

Business: Internet portal business, mobile portal business, EC business, community business

3) DeNA Co., Ltd.

Head office: Tokyo, Japan

CEO: Isao Moriyasu

Employees: 1,810 (Consolidated, as of March 31, 2012)

Business: Social gaming platform, social games, e-commerce and other Web services

About NTT DOCOMO

NTT DOCOMO is a world-leading mobile operator and growing provider of comprehensive services centered on mobility. The company serves over 58 million customers in Japan via advanced wireless networks, including a nationwide 3G network and one of the world’s first commercial LTE networks. Leveraging its unique capabilities as a mobile operator, DOCOMO is a leading developer of cutting-edge technologies for NFC mobile payments, mobile GPS, mobile TV, intuitive mobile assistance, environmental monitoring, smart grids and much more. Overseas, the company provides technical and operational expertise to eight mobile operators and other partner companies. NTT DOCOMO is listed on the Tokyo (9437), London (NDCM) and New York (DCM) stock exchanges.

Contact:

NTT DOCOMO
Eijun Tanaka or So Hiroki
International PR
Public Relations Department
Tel: +81-3-5156-1366
Fax: +81-3-5501-3408

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