OIG buys footwear maker USA Dawgs

Optimal Investment Group has acquired Las Vegas-based USA Dawgs Inc, a branded footwear distributor. No financial terms were disclosed.


LAS VEGAS, Aug. 7, 2018 /PRNewswire/ — Optimal Investment Group (OIG), a private equity firm based in Sherman Oaks, California, announced today that is has acquired the assets of USA Dawgs, Inc., a Nevada based branded footwear distributor.

USA Dawgs manufactures and markets footwear under the Dawgs, Hounds, and Doggers brand names. Dawgs’ signature Z-Sandal is wildly popular among all age groups and demographics across the United States. Their product lines include traditional flip-flops, clogs, boots and various sandal designs for men, women and kids.

Harris Roth, partner at OIG said, “With great infrastructure already in place and plans to refresh styles and re-brand to broaden the reach, this presents an incredible opportunity to grow and scale a brand with a built-in following. There is a significant potential to increase the value proposition of Dawgs, especially through international channels. This is a very exciting opportunity.”

USA Dawgs, Inc. was represented by Three Twenty-One Capital Partners.