Omnicom Media Group is to acquire Nim Digital, a digital agency in China specializing in media planning & buying, search and digital production services. This partnership will enable Omnicom Media Group to broaden its digital expertise and scale to the benefit of its client portfolio.
Omnicom Media Group (OMG) today announced the signing of a definitive agreement to acquire NIM DIGITAL (NIM), a leading digital agency in China specializing in media planning & buying, search and digital production services. This partnership will enable Omnicom Media Group to broaden its digital expertise and scale to the benefit of its client portfolio.
“We are extremely excited to join the Omnicom Media Group family as our combined resources will add operational depth, expertise and enhance our position in the market,” said Benny Zhu, Founder & President NIM DIGITAL. “Omnicom Media Group is a true innovator and extremely well regarded in the media communications space. We have already partnered on a number of mutual clients and created some exceptional outcomes. We believe this strong partnership enables us to add value across the sphere of fully-integrated media services.”
Barry Cupples, CEO Omnicom Media Group Asia Pacific, said “NIM DIGITAL has a strong local presence and deep industry expertise. We are pleased to bring them into our group and believe they will be a great asset. Both Omnicom Media Group and NIM DIGITAL’s clients will benefit from the combined entity’s increased media communications scale, digital media portfolio and expanded service offerings.”
Doug Pearce, CEO Omnicom Media Group China, said “with NIM DIGITAL, we are partnering with one of the premier digital entities in China, one that is focused on delivering outstanding work and value to their clients.” He continued “while we have grown organically very quickly, the addition of NIM DIGITAL will add significantly to our digital capabilities, particularly in search, while having access to digital production increases the breadth of our service offering to clients.”
About NIM DIGITAL
NIM DIGITAL is one of China’s leading digital agencies that provides integrated digital marketing service. It’s founded in 2004 and grew from a pure digital media buying agency to a full-service digital agency whose services span from award-winning digital creative, media planning and buying, SEM, to digital content management and tracking.
About Omnicom Media Group and Omnicom
Omnicom Media Group is the media services division of Omnicom Group, Inc. (NYSE: OMC). Omnicom Media Group is made up of several media specialist companies. Among them is OMD Worldwide (http://www.omd.com), the largest and most innovative media communications specialists in the world, and PHD Network, a leading media services company widely recognized for its pioneering and innovative work for clients.
Omnicom Group Inc. is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
SOURCE Omnicom Media Group