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Omniture Buys Offermatica

Omniture Inc. (Nasdaq: OMTR) has acquired Offermatica Corp., a San Francisco-based provider of software to test, measure and optimize online marketing and advertising campaigns. The deal was valued at $65 million. Offermatica shareholders had included Baker Capital, Accel Partners and Meritech Capital Partners. www.omniture.com www.offermatica.com