Omniture To Acquire Touch Clarity

Omniture Inc. (Nasdaq: OMTR), an Orem, Utah-based provider of web analytics, has agreed to acquire Touch Clarity, a London-based provider of on-demand provider of automated behavioral targeting. The deal is valued at upwards of $51.5 million, plus approximately $8.5 million in assumed vested stock options. It is expected to close later this quarter. Tocuh Clarity has raised around $11 million in VC funding since 2000, from firms like Alta Berkeley Venture Partners, The Capital Fund, JVP and NewMedia Spark. www.omniture.com www.touchclarity.com