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ONCAP-backed Chatters acquires hair salon chain Enviro Trends

Chatters LP has acquired Enviro Trends, a Pembroke, Ontario-based hair salon chain, for an undisclosed amount.

Based in Red Deer, Alberta, Chatters provides hair care services and products under its Style Happy brand. Operating through 117 locations in seven provinces, the company said the deal advances a cross-country acquisition strategy by giving it a larger presence in Eastern Canada.

Earlier this year Chatters appointed industry veteran Greg Moreau as its new president and CEO.

Founded in 2011, Chatters was acquired in 2015 by ONCAP, the mid-market investment platform of Canadian private equity firm Onex Corp.


Chatters, Canada’s Largest Haircare and Salon-Based Retailer, Plans Rapid National Growth with Eastern Canada Acquisition

September 16, 2019

RED DEER, Alberta–(BUSINESS WIRE)–Every day is a great hair day at Chatters. With 116 locations across 7 provinces, this much-loved Canadian retailer, known for making customers “Style Happy”, is gearing up for growth with a cross-country acquisition strategy designed to build momentum in the East.

Following a large private equity investment in July 2015, the retail and salon concept is expanding across Canada with its most recent acquisition of Ontario-based Enviro Trends. With this addition to their roster, Chatters plans to enhance their brand affinity while perfecting hair across Ontario and Quebec. Current locations include: 26 in British Columbia, 41 in Alberta, 10 in Saskatchewan, 7 in Manitoba, 25 in Ontario, 4 in Newfoundland, and 3 in Nova Scotia.

Greg Moreau, newly appointed CEO of Chatters, is a veteran of Canadian retail. His executive expertise from positions at Roots, Guess and Lucky Brand bring considerable benefit to the company. He says, “As we prepare to grow, we are laser-focused on listening to our customers, better anticipating their needs, elevating our in-store experience and curating an assortment of the best beauty and hair care products in the world. We’re making significant investments in technology to accomplish our goals: launching a new POS system, and revamping our loyalty and membership programs to provide a seamless omni-selling experience – set to launch in 2020.”

Moreau’s knowledge in the world of fashion is advantageous to Chatters, as the company gears up to amplify its message as Canada’s #1 professional product provider of on-trend brands. This includes being first-to-market introducing digitally native-brands to their extensive retail selection.

Moreau enters with a mission to put Chatters on the map as a nationally acclaimed Canadian success story. Equipped with a concerted effort to expand recognition beyond its western Canadian roots, Moreau says, “It’s time to share the Chatters story. Fundamentally, it’s about our guests and our teams. You look at any study, and you’ll see that one of the most loyal relationships consumers have in retail is the one they have with their stylist. That defines Chatters.”

Chatters prides itself on ensuring staff feel valued and cared for, offering their stylists best-in-class education, compensation, and benefits. The company caters to a wide range of guests that come through their salons every day, perfect for all members of the family.

Providing a unique and interactive shopping experience is a major priority for retailers. Moreau says, “We’re experiencing significant traffic increases from trend-setting millennials shopping our globally recognized brands. We are gaining 2,500 new followers a month on Instagram and have a highly engaged Facebook community base of over 100,000. Our social media strategies are resonating with our client base and I intend to increase the investment in digital and expand the reach of”

In-store and online, Chatters carries over 6,000 hair care products covering 80% of all top professional brands in the world, including world-class names like Redken, UNITE, DevaCurl, Pureology, Moroccanoil and more. Chatters is the largest distributor and retailer of professional hair care goods in Canada, and the third largest in North America with a 60/40 business of retail to service. Each location is also a certified Green Circle Salon, diverting 95 per cent waste.

Chatters is committed to their rapid growth strategy, spreading “Style Happy” days across Canada from coast to coast. The company looks forward to announcing additional acquisitions, program launches and great hair days over the coming months.

About Chatters

Chatters is your official supplier of Style Happy hair days! With talented stylists and a huge selection of professional products, we’re your one stop shop for all things hair and beauty! We’re proud to be Canadian with 117 salon locations from BC to Newfoundland.

Learn more at


For further information, questions and interview opportunities please contact:
Britney Wilson
ELEVATOR Communications Inc
416.363.6444 ext. 2313