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OpenGate invests in Annex Cloud

OpenGate Capital has made an investment in Annex Cloud, a provider of SaaS customer retention and loyalty management solutions to mid-market and enterprise customers.

OpenGate Capital has made an investment in Annex Cloud, a provider of SaaS customer retention and loyalty management solutions to mid-market and enterprise customers. No financial terms were disclosed.

PRESS RELEASE

LOS ANGELES – March 1, 2022 – – OpenGate Capital, a global private equity firm, announced that it has made a strategic investment in Annex Cloud, a leading provider of SaaS customer retention and loyalty management solutions to mid-market and enterprise customers worldwide. The company will continue to be led by its founder and CEO, Mr. Al Lalani. Terms of the investment were not disclosed.

Founded in 2011, Annex Cloud provides a turnkey loyalty management platform that helps brands engage, retain, and grow customer relationships at scale. The company’s modular and comprehensive engagement suite delivers unique one-to-one experiences that build lasting customer bonds and drive growth. Annex Cloud manages millions of members and serves a global set of customers in a variety of industries, including retail, consumer packaged goods, healthcare, automotive and consumer services.

“We are thrilled to partner with Al Lalani and his team on their next stage of growth,” said Andrew Nikou, Founder and CEO of OpenGate Capital. “Given enterprises’ growing emphasis on collecting opted-in, zero- and first-party data, we believe Annex Cloud closes an important gap in the customer experience tech stack and is well poised for continued long-term expansion.”

“We’re excited to partner with OpenGate as we look to advance our enterprise capabilities and expand Annex Cloud’s presence in this underpenetrated market,” said Lalani, Annex Cloud’s CEO. “We collectively share a vision of building a leader in loyalty management and believe OpenGate’s operational expertise will best position us to achieve our objectives.”

About OpenGate Capital
OpenGate Capital is a global private equity firm specializing in the acquisition and operation of businesses to create new value through operational improvements, innovation, and growth. Established in 2005, OpenGate Capital is headquartered in Los Angeles, California with a European office in Paris, France. OpenGate’s professionals possess the critical skills needed to acquire, transition, operate, build, and scale successful businesses. To date, OpenGate Capital has executed 40 acquisitions across North America and Europe. To learn more about OpenGate, please visit www.opengatecapital.com.