OpenView Venture Partners has added content marketing evalngelist Joe Pulizzi to its team. Pulizzi will work as a senior advisor in OpenView Labs, the strategic and operational consulting group at the firm, coaching portfolio companies on best practices for content marketing. Boston-based OpenView has approximately $240 million under management.
OpenView Venture Partners today announced that Joe Pulizzi, content marketing evangelist, will join the firm as a Senior Advisor.
Joe will join OpenView as a Senior Advisor for OpenView Labs, the strategic and operational consulting group at the firm. This critical addition will help propel OpenView’s capability for building and supporting content marketing strategies and actionable plans within the portfolio. Joe will primarily work as a consultant, coaching OpenView’s companies on best practices for content marketing. This directly aligns with OpenView’s mission to deliver meaningful impact to each and every portfolio company.
“Joe’s joining of the OpenView team is a big win for us and our portfolio companies and we are thrilled to have him on board. His expertise and knowledge will be a great value to the marketing teams within our portfolio,” stated Brian Zimmerman, managing director.
“I know that Joe will provide immense value to the portfolio and I applaud OpenView for continuing to find leaders of industry to assist its portfolio companies in their growth,” said Chris Baggott, senior advisor to OpenView and Founder/CEO of Compendium.
Joe is a leading author, speaker and strategist for content marketing. He has founded Junta42, Content Marketing Institute and is the driving force behind Content Marketing World and Chief Content Officer. Joe travels around North America and Europe talking to marketers and business owners about how they are indeed publishers, and what they need to do about it. Joe is also co-author of the book Get Content Get Customers (McGraw-Hill), which helps teach businesses why and how to create their own compelling content to drive their businesses. Get Customers, Get Content has been called THE handbook for content marketing.
“I am very excited to be joining the OpenView team as a Senior Advisor. In order to be successful, companies today must think like publishers and engage with their customers and prospects on a thoughtful level. I look forward to working with OpenView’s portfolio companies to implement content marketing strategies,” added Joe Pulizzi.
“Joe is an inspirational speaker and a great consultant. He is easy to work with and is full of great ideas and energy. I am positive that the OpenView portfolio companies will see Joe as an asset and I encourage each of them to take advantage of this opportunity, especially if content is an integral part of their strategy,” Peter Velikin, VP of Marketing, Zmags.
Tune into this week’s Labcast to hear more from Joe Pulizzi.
About OpenView Venture Partners
OpenView Venture Partners is an expansion stage venture capital fund with a focus on high-growth software, Internet, and technology-enabled companies. Through its staff of seasoned operating executives, who collectively bring several decades of technology and management experience to the firm, OpenView is able to help portfolio companies with quickly ramping up Product, Go-To-Market, and Organizational and Operational functions to best practice levels. The firm was founded in 2006 and has a total capital under management of approximately $240 million. OpenView Venture Partners is based in Boston and invests on a worldwide basis.
About OpenView Labs
OpenView Labs is the strategic and operational consulting arm of OpenView Venture Partners, a global Venture Capital fund that invests in expansion stage technology companies. The Labs was formed to assist the management of OpenView portfolio companies build great companies by gathering, creating, storing, and disseminating best practices across all functional areas. The dedicated full-time teams, Senior Advisors, and network at OpenView Labs spend the bulk of their time working on behalf of the OpenView Venture Partner’s Portfolio companies. This work includes incubating methodologies, testing approaches, performing research projects, developing and implementing forums and workshops, gathering the best network and ideas for building great companies, and coaching the management of the portfolio companies.