ORC International Names New CEO

Marc Litvinoff has resigned as President and CEO of ORC International. Simon Kooyman will be the company’s new CEO effective March 1st, 2013.


Late last week, Lake Capital accepted Marc Litvinoff’s resignation as President and CEO of ORC International. Simon Kooyman will be the company’s new CEO effective March 1st, 2013. Simon has 16 years of experience as a leader in the market research industry. Simon was most recently the CEO of Knowledge Networks and led its sale to GfK. In the past, Simon led North America for Ipsos and has experience at VNU USA.

“I have enjoyed and appreciated the opportunity to serve as President and CEO of ORC International,” said Litvinoff. “I will always cherish my time at the company, and would like to thank ORC International’s employees and customers worldwide for the opportunity to work together.”

“Over the past three years, Marc built the strong organization that exists today,” said Terry Graunke at Lake Capital. “We are grateful for all he has done for the company through his focus on its customers, employees, and shareholders and leading the acquisition and integration of MRSI. We wish Marc the very best in his future endeavors. Lake and Marc have discussed a succession plan for several months and felt this was the most appropriate time to make a change. We are excited to have Simon lead the organization going forward. His leadership and industry experience will enable ORC International to continue to deliver outstanding products and services to its customers.”

About ORC InternationalORC International is a leading global market research firm uniquely able to integrate our people, methods, technology and insights to address our clients’ strategic issues, challenges and opportunities. Since our founding in 1938, we’ve maintained a passion to drive our clients’ success through innovative, integrated research solutions. The company has been a founding member of the Council of American Survey Research Organizations (CASRO), a partner of CNN on the CNN|ORC poll since 2006 and a partner of NYSE Euronext on its Annual CEO Report for the past 7 years. To learn more about ORC, visit http://www.ORCInternational.com.

ORC International Contact:Christina HungsprukeSenior Director of Corporate Marketing609.452.5419Christina.Hungspruke@ORCInternational.com

SOURCE ORC International


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