PE-backed Advicent Solutions buys Figlo

Advicent Solutions, a portfolio company of Vista Equity Partners, has acquired Figlo. No financial terms were disclosed. Based in the Netherlands, Figlo is a provider of financial planning software.


MILWAUKEE–(BUSINESS WIRE)–In a deal that will further cement its position as the leading provider of financial consultancy and planning software solutions for banks, insurers and financial consultants, Advicent Solutions announced today its acquisition of Figlo. Based in the Netherlands, Figlo develops and delivers interactive software to increase real-time communication and collaboration between financial advisors and their clients. The acquisition expands Advicent’s presence into new global markets and enhances its NaviPlan® and Profiles™ products with interactive, client facing modules, and positions the company to pioneer the future of financial planning.

“Technology is improving how clients receive financial advice and increasing the value they expect from their advisors,” said Phil Cunningham, CEO of Advicent Solutions, a portfolio company of Vista Equity Partners. “The combination of Advicent and Figlo will provide advisors with a key competitive advantage and access to the most comprehensive and persuasive planning software available to support their recommendations, resulting in an entirely new level of instantaneous real-time interaction and communication with their clients.”

Jenze Bosma, founder and president of Figlo, added, “We look forward to bringing advisors in the United States and Canada the innovation we forged in the Netherlands: a more interactive and impactful conversation to engage their clients in a uniquely compelling and turnkey way.”

With its Advisor Briefcase® marketing communications tool, Advicent set a new standard for the nature of communications between advisors and their clients. The acquisition of Figlo further confirms Advicent’s position at the forefront of the technology-driven changes reshaping the financial planning industry.

“With our acquisition of Figlo, we will be able to individualize these new standards of communication for the financial plan itself to increase customer satisfaction and retention,” said Matthew Field, senior vice president of product and development at Advicent.

About Advicent Solutions
With its history dating back to 1969, Advicent Solutions is headquartered in Milwaukee, Wis. It is the leading provider of SaaS technology solutions for the financial advice and planning industry in the United States and Canada, and its products include financial planning, goals assessment, and marketing communications tools. Thousands of financial professionals, including dozens of the world’s largest financial institutions, use Advicent’s products to help build their foundations for success. To learn more, visit

About Figlo
Founded in 1996 and headquartered in Rotterdam, Figlo is the leading provider of financial planning software in the Netherlands, serving financial advisors, major banks and financial service providers. More than 750 companies use Figlo’s software to empower the financial futures of over 2 million of their clients. To learn more visit

About Vista Equity Partners
Vista Equity Partners is a U.S.-based private equity firm with offices in San Francisco, Chicago and Austin, with approximately $11.5 billion in cumulative capital commitments. Vista’s investment approach encourages optimal business decisions, enables the pursuit of operational excellence and drives maximum value creation for all shareholders. For further information visit