Blue Ant Media Inc., a Toronto-based media company, announced it has acquired Cottage Life Media Inc., which publishes “Cottage Life,” “Cottage, Outdoor Canada” and “Canadian Home Workshop,” and produces the Spring & Fall Cottage Life consumer shows. Blue Ant is backed by a number of investors, including Canadian private equity fund manager Kensington Capital Partners, which made a direct investment in the company in late 2011.
Blue Ant Media Acquires Cottage Life Media Inc.
Purchase Includes Consumer Publications Cottage Life, Cottage, Outdoor Canada and Canadian Home Workshop
TORONTO, Dec. 5, 2012 /CNW/ – Blue Ant Media (the “Company”) announced today it has purchased Canadian lifestyle company Cottage Life Media Inc. and its four consumer publications – Cottage Life, Cottage, Outdoor Canada, Canadian Home Workshop and their associated websites. The purchase also includes Cottage Life Media custom magazines, books, social-media apps, and the bi-annual Cottage Life consumer shows. Cottage Life Media is a thriving, multi-platform business that will continue to be led by Founder, President, and CEO, Al Zikovitz.
Cottage Life is a well-loved, successful and iconic brand that has earned the trust of Canadians for over 25 years. This award-winning company has effectively built a strong business with a loyal community around its flagship Cottage Life brand by being an expert in all things cottage and by making its content available through print, digital and consumer show touch points. Earlier this year the company acquired Cottage, a magazine that focuses on the unique British Columbia and Alberta market, giving the publisher a greater presence across Canada.
“The acquisition by Blue Ant will provide strategic extension and expansion of the Cottage Life brand, positioning it for continued success in the rapidly changing media environment,” said Al Zikovitz, CEO, and President, Cottage Life Media Inc. “It will give our readers and our advertisers increased media options that feature coast-to-coast interests.”
“We are excited to have the outstanding team at Cottage Life join Blue Ant Media and we look forward to continuing to build on the strong equity of this treasured brand,” said Michael MacMillan, CEO, Blue Ant Media. “Our goal is to be leaders in content creation and distribution and this allows us to leverage broadcast, digital and publishing to engage a targeted audience across all platforms.”
Blue Ant Media is a privately held integrated Canadian media company that creates and distributes great content in lifestyle, travel, documentary, music and entertainment categories. The company owns specialty channels Travel+Escape, Bite TV and AUX TV along with four premium, commercial-free channels Oasis HD, HIFI, eqHD, radX and their companion websites. Blue Ant Media’s digital publishing division produces daily content for its web and mobile sites and recently launched AUX Magazine, a monthly music tablet magazine. Producing over 400 hours of original content, Blue Ant Media develops both in house programming and co-productions with international partners. Blue Ant recently acquired Cottage Life Media Inc., publishers of Cottage Life, Cottage, Outdoor Canada and Canadian Home Workshop and producers of the Spring & Fall Cottage Life consumer shows.
SOURCE: Blue Ant Media
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