ClearCourse, which is backed by Aquiline Capital, has acquired UK-based FLG, a CRM platform for businesses. No financial terms were disclosed.
London | 08 September 2020 – ClearCourse Partnership LLP (“ClearCourse” or “the Group”), a group of innovative technology companies providing useful, integrated software solutions, today announces the acquisition of FLG (“the Company”), an easy-to-use CRM platform that helps SMEs manage leads and automate processes. FLG becomes the 18th company to join ClearCourse, adding to the Group’s rapidly growing CRM offering. ClearCourse’s acquisition of FLG will provide the Company with further strategic operational direction and technological support.
Founded in 2007, FLG has built a reputation as one of the UK’s leading CRM platforms for businesses wishing to automate lead management without changing sales processes. The platform adapts and integrates into any business’s legacy systems to provide intelligent workflow solutions that enable the automated management of up to one million leads with touchpoints across the entire customer journey. FLG generates full audit trails of every interaction between clients and their customers or prospective leads whilst providing analytical data to allow for ongoing improvements to processes.
FLG employs 11 staff across product development, support, onboarding, and marketing in its two offices in Padiham and Manchester. The Company has a proven track record serving the financial services industry, with clients including Creditfix Ltd., Etico Group Ltd., and TFS Loans Ltd.
Like ClearCourse, FLG was founded with the ambition to do things differently and better, and the synergies between the two companies will ensure a successful future for both.
Gerry Gualtieri, CEO of ClearCourse, commented: “CRM is a core component of ClearCourse’s growing portfolio of complementary software companies, so we’re delighted to welcome FLG on board. We look forward to working with the management team to realise operational synergies, enhance client acquisition, and streamline online marketing efforts. We have worked closely with John Jackson throughout the acquisition process and we are highly impressed by the great business and team he has built over the years.”
John Jackson, Founder and Managing Director of FLG commented: “ClearCourse has an excellent reputation in the CRM industry for creating new opportunities and driving operational growth. Like ClearCourse, FLG was founded with the ambition to do things differently and better, and the synergies between the two companies will ensure a successful future for both. I look forward to seeing where they take the business in the coming years.”
FLG’s founder and Managing Director, John Jackson, will be leaving the Company, whilst all other staff will remain in place, ensuring operations continue as normal, maintaining critical client and customer relationships.