Club Champion has acquired Tour Experience Golf, a Toronto-based golf club fitting and building company. No financial terms were disclosed. Club Champion, a Willowbrook, Illinois-based provider of custom fitting services and golf equipment, was acquired in 2019 by Levine Leichtman Capital Partners from Summit Partners.
JANUARY 10, 2022
Willowbrook, IL – In a blockbuster move, the nation’s top golf club fitter and builder, Club Champion, has acquired top Canadian fitter and builder Tour Experience Golf (TXG). This new alignment brings the two most prominent custom club fitters on the continent together to better service golfers in North America and beyond.
“We are incredibly excited to bring Ian and his crew into the Club Champion family,” said Nick Sherburne, co-founder of Club Champion. “We’re looking forward to bringing the best of both our capabilities together to serve every golfer.”
This integration marks the first time that Club Champion will bring their club fitting services beyond USA borders. Simultaneously, this represents a massive opportunity for the TXG brand; the intent behind this merger is to further expand custom club fitting services across the Canadian golf market and to bring some crossover to the fitting content available for all golfers from both brands.
“There has always been a mutual admiration between TXG and Club Champion,” said Ian Fraser, TXG’s founder. “We share a similar belief that every golfer deserves the best possible equipment for their game, and now we get to work together to further that message.”
Fraser has been a staple in the golf industry for over nearly 20 years and founded TXG in 2016. The brand has since become internationally known through the TXG team’s engaging digital content, and locally revered near their studios in Mississauga, Ontario and northeast Toronto. Both TXG studios offer an extensive number of combinations from many of the same top brands found in Club Champion studios, and a similar comprehensive fitting process. Like Club Champion, they also custom-build their club orders to spec for their customers and ensure a final product that performs on the course as it did in the fitting bay. The ideology between the brands is remarkably similar: finding the best clubs means playing your best golf.
The online presence of both brands will be bolstered by this acquisition and allow for both to expand their content capabilities. Club Champion has an in-house studio and production crew, while Fraser and his team have built an incredible digital platform through social channels, including YouTube. TXG has amassed millions of views across the digital board, with 175K subscribers on YouTube alone at the time of publication. Their existing content strategy will lend itself well to Club Champion’s growing presence, and both brands will lean on each other to produce even more quality content for golfers of all levels.
“We’ve got a podcast, they’ve got a podcast. They’ve got awesome video content and we’ve only just started dipping our toes into that lake,” says Adam Levy, CEO of Club Champion. “This partnership is about so much more than just the masterful club fitting and building services we both offer. It’s about bringing two of the most prominent names in the golf equipment industry together to promote the best possible clubs, the best possible experience, and the best possible service you can find this side of a Tour card.”
About Club Champion
Club Champion is the USA’s most prominent name in custom club fitting and building services. Established in 2010, there are now more than 90 Club Champion locations nationwide and the company is expanding internationally in 2022. Each studio offers golfers access to over 50 brands and more than 50,000 hittable head and shaft combinations. Club Champion has solidified their position at the top of the industry through comprehensive Tour-level fittings, unrivaled club building, and the use of top-tier technology. The company is headquartered in Willowbrook, IL and is home to more than 375 employees, including hundreds of the most highly trained Master Fitters in the country. For more information about Club Champion, visit www.clubchampiongolf.com.