PE-backed CreativeDrive appoints Price as CEO

New York and Florida-based CreativeDrive, a content creation and marketing solutions platform, has named Paul Price as its CEO. Price was the CEO of Creative Realities. CreativeDrive is backed by Bertram Capital.


NEW YORK, Oct. 20, 2015 /PRNewswire/ — Bertram Capital today announced that it has appointed Paul Price as the Chief Executive Officer of CreativeDrive, its omni-channel content creation and marketing solutions platform. Price will oversee group operations that include Sandbox Studio, OneKreate, Totem Design and Dune Studios. As CEO, Price will focus on harnessing CreativeDrive’s diverse operational capabilities and studio network to enhance the company’s offering and drive continued growth.

Price brings extensive experience in leading the operations of diversified marketing services businesses globally. After joining Creative Realities as CEO in 2010, Price guided the company’s growth as a leader in applying digital technology to improve the shopping experience. Price also oversaw the successful acquisition and integration of complementary software assets.

“We are pleased to welcome Paul Price to the CreativeDrive team,” said Jeff Drazan, Managing Partner at Bertram Capital and Chairman of the Board at Creative Drive. “Paul’s breadth of digital agency experience, his focus on growth accelerating initiatives, and understanding of private equity operating companies will be invaluable to executing our plans for CreativeDrive.”

Between 2001 and 2010, Price served in a variety of senior leadership roles for Omnicom brands. As the first Global President of Rapp (a top 50 customer relationship digital agency), Price helped lead the development and delivery of data-driven digital services along with securing several new multi-national clients. At DDB Worldwide, one of the world’s largest advertising agency networks, Price oversaw the delivery of integrated marketing services solutions to its multi-national client base culminating in his appointment as the firm’s first Chief Partnership Officer and member of DDB’s Global Board of Directors and Executive Committee.

“We are thrilled to have Paul join our leadership team. He brings highly complementary experience along with insights into the evolving digital marketing landscape that we are excited to leverage,” said Brad Tuckman, CreativeDrive Co-Founder and OneKreate CEO.

Price will oversee the integration of CreativeDrive’s four creative brands. He will also work closely with senior leadership to plan the company’s growth as it expands throughout the U.S. and abroad.

“Omni-channel strategy is the cornerstone of a rapidly evolving marketing model enabled by highly disruptive technologies. CreativeDrive and its brands are uniquely equipped to help omni-channel marketers create and tailor content for every consumer experience using its extraordinary breadth and depth of talent and technologies,” said Price.

“As CreativeDrive continues to grow, one of our biggest priorities is maintaining the creative culture that made studios like Sandbox and OneKreate so successful. Along with his demonstrated leadership experience, Paul’s background as a creative industry insider made him the perfect fit for CreativeDrive,” said CreativeDrive Co-Founder and Sandbox Studio CEO, Joe Barrett.

With the appointment of Price as CreativeDrive CEO, Co-Founders Brad Tuckman and Joe Barrett will focus on strategic acquisitions designed to help the company better service their clients, both domestically and internationally. Additionally Tuckman and Barrett will lead efforts in ensuring that all of their clients continue to receive best in class content and services.

About CreativeDrive
CreativeDrive is a technology enabled content creation company headquartered in New York and Florida with 14 locations and over 400,000 sq. feet throughout the U.S. The company offers integrated creative services, including brand & content strategy, photography and video content creation powered by an integrated software platform, myCreativeDrive. The company operates in three primary vertical markets including mass merchandise retail, fashion apparel and accessories and consumer products goods. CreativeDrive manages a portfolio of creative services brands including Sandbox Studio, OneKreate, Totem Creative, and Dune Studios. These branded creative teams work with their clients from their respective studios as well as directly on-site at client campuses and distribution facilities when closer collaboration is desired.

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About Bertram Capital
With over $850 million in capital under management, Bertram Capital is a private equity firm targeting investments in lower middle market companies. By supplying flexible investment capital and committing a wealth of operational and strategic resources to each investment, Bertram Capital makes it their core objective to move companies, management teams, and employees toward unlocking their full potential.

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