PE-backed CreativeDrive recruits Peacock as CEO

CreativeDrive, a portfolio company of Bertram Capital, has hired Myles Peacock as CEO. Previously, Peacock worked at Omnicom Group‘s global implementation and production agency, where he was president, Americas, global brand leader and original worldwide chief operating officer and co-founder. Based in New York City, CreativeDrive is a content production company.

PRESS RELEASE

NEW YORK, March 15, 2017 /PRNewswire/ — Myles Peacock has been named CEO of global content production company CreativeDrive, effective immediately. Peacock joins CreativeDrive from Omnicom Group’s global implementation and production agency, where he was President, Americas, Global Brand Leader and original Worldwide COO and Co-Founder.

“We are pleased to welcome Myles Peacock to CreativeDrive. Myles has the proven ability to turn strategy into effective solutions for the present and future as demonstrated over a 20-plus year career spanning three continents and three industries including merchant banking, publishing and marketing services,” said Jeff Drazan, Managing Partner at Bertram Capital and Chairman of the Board at CreativeDrive.

Peacock joins CreativeDrive as the content production agency further expands its motion production, social content and digital services while continuing to build its photography business. Late last year the company acquired Hudson Studios, further expanding CreativeDrive’s customer base and capabilities.

“I am thrilled to be a part of the CreativeDrive team,” said Peacock. “It’s an extremely exciting time to be in our industry as client content requirements are expanding alongside increasing channel fragmentation. The need for smarter more relevant content production that can efficiently and effectively be captured, curated and executed with platform specialism is critical. With CreativeDrive’s portfolio strength and depth, we are a well-positioned collaborative partner to support the growing demand.”
CreativeDrive is recognized for helping clients produce content by building end-to-end efficiency into the creative process traversing campaign strategy, content strategy, creative execution, photography, motion, audio, digital production, dedicated content creation studios, rental studios and technology services.

“Myles has extensive experience in delivering highly-compelling content on a global scale by integrating efficient business process design, tailored technology work flow systems and proactive cost management discipline,” said Jared Ruger, Partner at Bertram Capital and Member of the Board of Directors at CreativeDrive. “His demonstrated content production expertise, coupled with his deep focus on client engagement and practical problem solving, will help our clients better navigate the growing complexities of managing brand messaging and content delivery across platforms and borders.”

About CreativeDrive
CreativeDrive is a technology-enabled content creation network headquartered in New York with four specialist divisions and 15 locations throughout the U.S. In addition, CreativeDrive also has footprints in both Latin America and Asia with W Studio. The company offers integrated creative content production services, including content strategy, photography, motion and digital content creation powered by an integrated software platform enabling production at any scale without compromising creative standards. The company’s client base is extensive and includes global and nationally recognized brands and retailers in all major categories as well as their e-commerce operations. CreativeDrive manages a portfolio of creative services studios including Sandbox Studio, OneKreate, Totem Digital, Dune Studios and Hudson Studios. These branded creative teams work with their clients from their respective studios as well as directly on-site at client campuses and distribution facilities.
For more information visit: www.creativedrive.com, www.onekreate.com, www.sandboxstudio.com, www.totemcreative.com, www.dunestudiosnyc.com, www.hudsonstudios.com.

About Bertram Capital
With over $1 billion in committed capital, Bertram Capital is a private equity firm targeting investments in lower middle market companies. By supplying flexible investment capital and committing a wealth of technology, operational and strategic resources to each investment, we make it our core objective to move companies, management teams, and employees toward unlocking their full potential. Visit www.bcap.com for more information.