Aquiline-backed Elm Street buys Morris Marketing, IXACT

Elm Street Technology has acquired Morris Real Estate Marketing Group and IXACT Contact Solutions, both Toronto-based providers of marketing solutions and repeat and referral lead generation conversion technology to the real estate sector.

Elm Street Technology has acquired Morris Real Estate Marketing Group and IXACT Contact Solutions, both Toronto-based providers of marketing solutions and repeat and referral lead generation conversion technology to the real estate sector. No financial terms were disclosed. Elm Street, a Frisco, Texas-based residential real estate technology and marketing solutions business, is backed by Aquiline Capital Partners.

PRESS RELEASE

DALLAS and TORONTO, July 13, 2021 /PRNewswire/ — Elm Street Technology, LLC (“Elm Street Technology”), a leading provider of residential real estate technology and marketing solutions, today announced the acquisitions of Morris Real Estate Marketing Group (“Morris Marketing”), and IXACT Contact Solutions (“IXACT”), specialists in marketing solutions and repeat and referral lead generation conversion technology across the Canadian real estate sector. Both the acquisitions of Morris Marketing and IXACT complements and expands Elm Street’s Elevate platform, which provides an end-to-end suite of real estate technology and marketing services.

“Morris Marketing is an established company with a strong reputation and substantial client-base in the Canadian market, which was clearly very attractive to us,” said Prem Luthra, President and CEO of Elm Street Technology. “Combine that with the outstanding IXACT product offering and its placement within the Elm Street Technology product suite, we couldn’t be more excited to see the future impact of our combined initiatives.”

Acquisitions broaden solutions portfolio and accelerate Canadian presence.
Elm Street Technology’s Elevate platform, which aims to maximize real estate professionals’ business efficiency by providing a single vendor and point of contact, is currently used by tens of thousands of real estate agents, teams and brokerages across the United States and Canada. Elevate offers a variety of seamlessly-integrated tools including IDX websites, lead generation services, CRM, email, social, text and blog marketing automation, recruiting and retention campaigns and more, all backed by comprehensive customer support and training.

“We are thrilled to align our company with Elm Street Technology,” stated Allan Goldstein, President and CEO of Morris Marketing and IXACT. “Our collective North American presence will allow rapid product and service expansion across our combined clients, providing the real estate sector with a truly intuitive, seamless user-experience across digital and other marketing mediums.”

“Since our inception, Elm Street Technology has expanded our offering and customer base through strategic acquisitions,” adds Prem Luthra. “Morris Marketing and IXACT are the ninth and tenth companies to join the Elm Street Technology family in our short tenure and we look forward to building on the power of the brands and solutions they’ve created. Our company cultures are perfectly aligned around providing incredible products and services to the real estate community, in the United States and now across Canada.”

Early in 2020, Elm Street Technology announced a strategic partnership with Aquiline Capital Partners, a private investment firm based in New York and London investing in businesses across the financial services sector. This partnership has enabled Elm Street Technology to accelerate its organic growth and to pursue strategic acquisitions. Past acquisitions have included companies such as VoicePad, FlowROI, IDX Broker, eMerge, AgentJet, Listingbook, RLS2000 and Consolidated Knowledge.

About Elm Street Technology, LLC:
Elm Street Technology offers a growing portfolio of real estate technology and marketing services with the goal of providing one vendor and one point of contact, fully fused into one singular platform – Elevate – to capture and nurture more leads into closed business. Elevate allows busy real estate professionals the ability to streamline and automate their marketing and day-to-day business objectives by offering high-end IDX websites, lead generation tools, a powerful CRM, email, social, text and blog marketing automation, recruiting and retention tools, and more. For more information, please visit tryelevate.com.

About Morris Real Estate Marketing Group / IXACT Contact Solutions:
Based in Toronto, Ontario, Canada, Morris Marketing is a family-owned, 3rd generation company focused on providing customizable and automated lead generation and conversion tools for the real estate sector. Founded in 1929, the company has evolved with the needs of their client-base for close to a century, earning a well-respected reputation for outstanding support and service, and launching the popular IXACT Contact Solutions CRM. For more information, please visit morrismarketinggroup.com or ixactcontact.com.

About Aquiline Capital Partners LLC:
Aquiline Capital Partners, founded in 2005, is a private investment firm based in New York and London investing in companies across financial services and technology, business services, and healthcare. The firm had $6.4 billion in assets under management as of March 31, 2021. For more information about Aquiline, its investment professionals, and its portfolio companies, please visit https://www.aquiline.com/.