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PE-backed G5 taps Calvert as chief people officer

Bend, Oregon-based G5, a marketing company for the property management sector, has hired Lisa Calvert as its first chief people officer. Previously, Calvert worked at Getty Images. G5 is backed by PeakEquity Partners.


BEND, Ore.–(BUSINESS WIRE)–G5, the digital marketing leader for real estate companies and one of North America’s fastest growing technology companies, announces the appointment of Lisa Calvert as their first Chief People Officer. Lisa has over twenty five years of experience in the human resources field and is a strategic addition to G5’s leadership team whose role will significantly contribute to the company’s rapidly accelerating growth.

Calvert’s addition is a key milestone in the execution of G5’s strategic growth plan, fulfilling one of the company’s largest recruiting campaigns in its twelve-year history. G5 is a market leader and will continue its rapid growth to deliver against long-term strategic plans.

“There is no place I would rather be. G5 has so many great employees and such a strong value proposition. I am excited to highlight our current team’s strengths, build out a robust, high-performing culture to achieve our growth goals, and be in beautiful Bend, Oregon, while doing it,” comments Calvert.

With over two decades of human resource experience, Calvert’s most recent role was as the SVP (CHRO) and Facilities for Getty Images, where she was a global head of 40+ offices worldwide. While at Getty Images, she worked in their Seattle, London and New York offices over her 16-year tenure.

“We are so excited to have Lisa as our new Chief People Officer. She is a strong people advocate, focused on making an impact. Lisa will help us foster the growth of our most important asset, our people,” states G5 CEO Dan Hobin.

About G5: G5 is the leading data-driven marketing company in the property management sector. Our clients achieve exceptional results while marketing with confidence through our partnership. The G5 Marketing Cloud delivers new customers at the lowest cost through tailored lead generation strategies, website designs that convert, and analytics that empower—all on one platform. More than 7,000 properties throughout the US and Canada leverage the power of the G5

Marketing Cloud to increase occupancy and NOI.
With more than twelve years of experience in the real estate industry, G5 is a Premier Google Partner and a Bing Select SMB Partner. G5 was recently named one of the fastest growing private US companies by Inc. Magazine (5th consecutive year), one of North America’s fastest growing technology companies by Deloitte (5th consecutive year), and one of Oregon’s fastest growing private companies by Portland Business Journal (4th year). The Bend, Oregon-based company is backed by private equity investor PeakEquity Partners. Visit us at