GoodLife Fitness Buys Extreme Fitness

GoodLife Fitness Centers Inc. has acquired Extreme Fitness Inc., an operator of fitness clubs in the Toronto area and surrounding region. The deal, the financial details of which were not published, will increase GoodLife’s chain of fitness clubs across Canada to over 300. Last year, the company bought seven Golds’ Gym locations. Based in London, Ontario, GoodLife Fitness has since 2006 been backed by Canadian private equity firms, including Penfund and Manulife Capital.


GoodLife Fitness grows to over 300 clubs coast-to-coast with the acquisition of Extreme Fitness

LONDON, ON, April 1, 2013 /CNW/ – Today, GoodLife Fitness, Canada’s largest fitness company, announced the acquisition of Extreme Fitness Inc., a leading operator of fitness clubs in the Greater Toronto Area and surrounding region.

This acquisition brings the total number of GoodLife Fitness Clubs in Canada to over 300 and provides even more great locations for Canadians to achieve their health and fitness goals.

With the addition of 13 Extreme Fitness Clubs, GoodLife Fitness remains the largest fitness club chain in the GTA with over 82 clubs.

The expansion to even more convenient locations in the GTA allows GoodLife Fitness to continue focusing on helping its Members achieve their health and fitness goals by providing exceptional Member care, state-of-the-art facilities and equipment, superior fitness expertise and innovative and comprehensive programming.

The new GoodLife Clubs will host the world-leading Les Mills Group Exercise Classes (exclusive to GoodLife in Canada) along with GoodLife’s caring and knowledgeable Personal Trainers and industry-leading programming.

“We are thrilled to be acquiring these 13 new locations across the GTA to further grow the options of locations for our Members and to welcome the Extreme Fitness Members to the GoodLife Family,” said David “Patch” Patchell-Evans, GoodLife Fitness Founder & CEO. “At GoodLife, our vision is to give all Canadians the opportunity to live a fit and healthy good life. We know that one of the biggest factors in helping individuals remain consistent with their fitness routines is a convenient location, so we are excited to continue growing, especially in a key hub like the GTA where so many Canadians live and work.”

“We welcome the new opportunities that the acquisition by GoodLife will provide for all of our Members as well as substantially all of our world class Employees,” said Taso Pappas, Extreme Fitness President. “Like GoodLife, Extreme Fitness has always been committed to innovation and excellence in the fitness and sporting space, so we are absolutely thrilled that Extreme’s Members will become part of the GoodLife Fitness family. GoodLife will give us the best of all possible platforms: to provide Extreme’s Members with the opportunity to continue enriching their lives through their investment in fitness, all while now being part of Canada’s largest nationwide fitness chain.”

GoodLife Fitness
Founded in 1979, GoodLife Fitness is the largest fitness company in Canada. With over 300 clubs from coast-to-coast, over 12,600 Associates and more than 877,000 members, GoodLife is helping to transform the health and wellness of 1 in 39 Canadians every day. Motivated by GoodLife’s vision of giving every Canadian the opportunity to live a fit and healthy good life, David Patchell-Evans, Founder & CEO, strives to develop innovative partnerships and collaborations in all areas of health, fitness and wellness and continues to play a significant role in the healthcare system in Canada. GoodLife has achieved Platinum Status Canada’s 50 Best Managed Companies, as well as Platinum Level Canada’s 10 Most Admired Corporate Cultures.

Integrity Square LLC
Integrity Square LLC (, a leading advisory firm in the health and fitness sector in North America, facilitated this transaction and acted as the exclusive financial advisor to Extreme Fitness.

New GoodLife Fitness Club Locations (Former Extreme Fitness Locations):

Vaughan Interchange GoodLife Fitness Club – 90 Interchange Way, Vaughan, Ontario

Toronto Danforth Pape GoodLife Fitness Club – 635 Danforth Ave, Toronto, Ontario

Scarborough Cedarbrae Mall GoodLife Fitness Club – 3495 Lawrence Ave. East, Scarborough, Ontario

Toronto Bloor Yorkville GoodLife Fitness Club – 80 Bloor Street West, Toronto, Ontario

Thornhill GoodLife Fitness Club – 8281 Yonge Street, Vaughan, Ontario

Toronto Dunfield GoodLife Fitness Club – 110 Eglinton Ave. East, Toronto, Ontario

Pickering Ridge GoodLife Fitness Club – 1755 Pickering Parkway, Pickering, Ontario

Toronto Richmond West GoodLife Fitness Club – 267 Richmond Street West, Toronto, Ontario

North York Madison Centre GoodLife Fitness Club – 4950 Yonge Street, Toronto, Ontario

Toronto Delisle GoodLife Fitness Club – 1521 Yonge Street, Toronto, Ontario

Whitby Consumers Drive GoodLife Fitness Club – 75 Consumers Drive, Whitby, Ontario

Toronto Wellington West GoodLife Fitness Club – 111 Wellington Street West, Toronto, Ontario

Toronto Yonge & Dundas Square GoodLife Fitness Club – 319 Yonge Street, Toronto, Ontario

For information about memberships, please contact the GoodLife Fitness Member Experience Team at 1-800-387-2524 or ; Monday to Friday: 9am – 7pm.

SOURCE: GoodLife Fitness

For further information:
Media Contact
Krista Maling, Director of Public Relations, GoodLife Fitness
519-661-0190, ext. 302

Photo courtesy of Shutterstock.