Brynwood Partners-backed High Ridge Brands Co has acquired Continental Fragrances. The seller was SG Holdings Acquisition Inc. No financial terms were disclosed. Continential Fragrances owns various hair styling brands including Salon Grafix.
GREENWICH, CT — October 1, 2015 — High Ridge Brands Co., a portfolio company of Brynwood Partners VI L.P., announced today that it has acquired Continental Fragrances, Ltd., owner of the iconic Salon Grafix hair styling brand, from SG Holdings Acquisition, Inc. Terms and conditions of the transaction were not disclosed.
Since 1998, Continental Fragrances has been marketing the classic Salon Grafix “white can” brand of premium, salon-quality hair styling products to consumers throughout North America. Today, Continental Fragrances offers a diverse hair styling portfolio of brands that, in addition to Salon Grafix, includes High Beams temporary spray-on hair colors and Healthy Hair Nutrition natural hair care and styling solutions, among others. The company’s products are widely distributed through leading retailers in the food, drug, mass and beauty channels.
“We are excited to own Salon Grafix and the other Continental Fragrances brands,” said James Daniels, President and CEO of High Ridge Brands Co. “We look forward to integratingthese brands into our organization and are excited about the potential that this acquisition brings to our company. Salon Grafix’s premium positioning, loyal consumer base and strong distribution makes it very complementary to High Ridge Brands’ current hair styling portfolio, which includes the iconic Alberto VO5, White Rain, Rave and L.A. Looks brands.”
“We are thrilled to announce the acquisition of Continental Fragrances into our very successful High Ridge Brands business,” said Dario Margve, Chairman of High Ridge Brands Co. and a Managing Director of Brynwood Partners VI L.P. “The addition of the Continental Fragrances’ brands will enable High Ridge Brands to participate in all segments of the hair styling category, strengthening our position with our retail partners.” Mr. Margve continued,“While management continues to focus on growing the company organically, we are fortunate to be adding another very attractive strategic acquisition.”
About Brynwood Partners:
Brynwood Partners, founded in 1984 and based in Greenwich, Connecticut, is an operationally-focused private equity firm that makes control investments in North American-based lower middle market companies in the consumer sector.
Brynwood Partners currently manages over $700 million of private equity capital for its limited partners, which include U.S. and international pension funds, fund-of-funds, endowments, high net worth family investment offices and financial institutions. For more information on Brynwood Partners, please visit www.brynwoodpartners.com.
About High Ridge Brands Co.:
High Ridge Brands Co., headquartered in Stamford, Connecticut, was formed by Brynwood Partners VI L.P. in January 2011 to purchase the North American Zest personal cleansing brand from The Procter & Gamble Company and to serve as a platform for further acquisitions in the personal care consumer segment.
In August 2011, High Ridge Brands Co. acquired the U.S. and Puerto Rican brand and marketing rights to the Alberto VO5 brand and the worldwide marketing and brand rights to the Rave brand from Unilever. In March 2012, High Ridge Brands Co. acquired the global rights to the Coast personal cleansing brand from Henkel. In June 2012, the worldwide rights to the White Rain brand was purchased from The Sun Products Corporation. In May 2015, High Ridge Brands Co. acquired the global rights to the brands of La Bella, L.A. Looks, Soft & Dri, Dep, Thicker Fuller Hair, Zero Frizz, Pure & Natural, Adorn, Mink and The Dry Look from Newhall Laboratories, Inc. For more information on High Ridge Brands Co., please visit www.highridgebrands.com.