PE-backed I&I Sales Group buys Cinpak

Industrial and Institutional Sales Group, a portfolio company of Osceola Capital, has acquired Austin, Texas-based Cinpak, a provider of outsourced sales and marketing services. No financial terms were disclosed.


TAMPA, April 12, 2019 – Industrial and Institutional (“I&I”) Sales Group, an Osceola Capital portfolio company, announced today that it has acquired Cinpak (, a provider of outsourced sales and marketing services. Headquartered in Austin, Texas, Cinpak’s product offerings include disposable take-out packaging, pizza boxes, cutlery, cups, plates, bowls, gloves, wipes, bags and buffet supplies. Cinpak is the third acquisition within the I&I Sales Group platform – joining Henson Sales Group ( and Bull’sEye.

I&I Sales Group continues to expand its footprint nationally through the organic growth of new sales offices and aggressively executing acquisitions. This strategy has resulted in the expansion of the company’s geographic footprint from 13 Mid-Atlantic states at the inception of I&I’s partnership with Osceola to now 26 states spanning from Maine to New Mexico. The company has also broadened its product offerings from janitorial and sanitation to now include disposables, safety, equipment and supply products.

“Cinpak has been a premier service provider to its manufacturers and customers for over 20 years and it was important to us to find a partner with the same level of commitment to quality and service that has allowed us to be successful over our history. We believe we have found that partner in Osceola and I&I,” said Tony Lasita, CEO of Cinpak.

“We are thrilled to have Cinpak join the I&I family. Tony and his team have built a strong business with a reputation for partnering with high quality manufacturers, adding significant value to its product offering, and generating excellent and consistent customer satisfaction. We look forward to continuing that same level of service post-transaction,” said Ben Moe, a Managing Partner at Osceola. “Additionally, Cinpak’s geographic footprint will further enable I&I to provide greater value and broader services to our manufacturers and customers across the country.”

About I&I Sales Group
Industrial and Institutional (“I&I”) Sales Group provides outsourced sales and marketing services to manufacturers to help them grow their businesses more efficiently and effectively. The Company acts as a representative of its manufacturer clients and facilitates relationships with customers across a range of services, including business development, sales planning and marketing efforts. I&I Sales Group covers 24 states across the Northeast, Mid-Atlantic and South, and represents manufacturers in the janitorial, sanitation, disposables, safety, equipment and supply industries. Its product offerings include cleaning chemicals, hand soap, mops, mats, trash liners, gloves, take-out packaging, and disposable cutlery and tableware.

About Osceola Capital Management
Osceola Capital is a Tampa-based private equity firm with over $100 million of capital under management, focused on making control investments in the lower middle-market. Osceola invests across a range of service industries, including business, industrial, tech-enabled and healthcare. Osceola has extensive experience partnering with management teams to execute buy-and-build strategies and drive long-term value creation. Visit