PE-backed Lindora names new CEO

Costa Mesa, California-based Lindora, a provider of medically supervised weight loss and weight management programs, has appointed William J. Righeimer as its new CEO. Previously, Righeimer worked at Mars Inc where he served as president and global general manager. Lindora is backed by Solis Capital Partners and Innovate Partners.


COSTA MESA, Calif.–(BUSINESS WIRE)–Lindora announced today that it has named William J. Righeimer as the company’s new Chief Executive Officer. The announcement comes after an extensive search to fill the position that was previously held on an interim basis by Bob Allison, Founder and Managing Director at Innovate Partners, which owns equity in Lindora.

Mr. Righeimer, 47, spent nearly 6 years as a President and Global General Manager for Mars, Incorporated, a $35 billion global company, where he was responsible for the company’s organic foods and drinks, wellness products as well as e-commerce and licensing for the category’s offerings.

More recently, Righeimer served as Chief Executive of Kuantum Brands, the leading clinical hydration beverage company in North America, until its acquisition by CAB Enterprises, Inc., a subsidiary of Pisa Pharmaceutical, the largest pharmaceutical company in Mexico.

Righeimer’s career includes senior management roles at PwC, IBM and several private equity and venture backed companies. He earned a Bachelor’s Degree in Accounting from the University of Minnesota and a Master’s in Business Administration from the University of Minnesota, Carlson School of Management. He is also a Certified Public Accountant.
“Will’s strong operational background and proven track record of building brand value make him a perfect leader for Lindora,” said Dan Lubeck, Founder and Managing Director of Solis Capital Partners, which has an equity interest in the company. “We believe that Will’s extensive background in health and wellness packaged goods as well as his past success in driving innovative solutions will enable Lindora to accelerate the brand’s growth and innovation platforms.”

“More than two-thirds of the nation’s adults are considered to be overweight or obese so weight loss and overall wellness are at the forefront of the health care discussion,” said Righeimer. “Lindora is uniquely positioned to provide the best patient outcomes through its proven model.

“Lindora is a powerful brand, in the right space, at the right time and I’m excited to join the team at this transformational growth stage,” Righeimer said.

Bob Allison of Innovate Partners, who also has an equity position in Lindora, said that he believes Mr. Righeimer’s skill set is exactly what Lindora needs to take the brand to the next level. “Will’s ability to inspire and effectively lead teams made him our top choice. His appointment is the last piece in building our executive team, which we believe to be exceptionally strong.”

About Lindora
Founded in 1971, Lindora is the largest, medically supervised weight loss, wellness and consumer products company in the United States. The nationally recognized brand has helped millions of patients over the last 45 years. The company provides weight loss services and diabetes prevention programs using nutritionally designed food products and supplements through its clinics and online program. Lindora’s comprehensive weight management program teaches patients how to live healthier, happier lives by eating better, exercising more and managing stress more effectively. Lindora’s mission is to transform people’s lives through weight loss and wellness. For additional information, visit

About Solis Capital Partners
Solis Capital Partners is a private equity firm specializing in the lower middle market. Headquartered in Newport Beach, California, Solis invests in companies with revenues of $15 to $100 million, typically in the service, consumer products, niche manufacturing, and software sectors. For additional information, visit

About Innovate Partners
Innovate Partners is an operationally oriented venture capital fund that makes equity and equity-related investments in companies that are active in the technology, business services and consumer products sectors, with a strategy currently focused on consumer technology and big data. For more information, visit