PE-backed List Partners acquires Access Confidential and Redbooks

List Partners, which is backed by Northlane Capital Partners, has acquired sales intelligence platforms Access Confidential and Redbooks. No financial terms were disclosed.


BETHESDA, Md.–(BUSINESS WIRE)–Northlane Capital Partners, LLC (“NCP”) is pleased to announce that List Partners, LLC, a portfolio company of NCP that provides sales intelligence content and information services under the brand name Winmo, successfully completed the acquisitions of two sales intelligence platforms: Access Confidential and Redbooks.

These acquisitions will allow Winmo to strengthen its leadership position and expand its service and product offering to better serve customers. “The combination of these three world-class companies’ B2B sales intelligence platforms will further accelerate our growth and provide our customers with the mission-critical new business intelligence they need to continue to thrive. With the increased scale and added content from these acquisitions, we believe users of all three platforms will benefit from enhanced service and product functionality,” said Dave Currie, CEO of List Partners | Winmo.

Sean Eagle, Partner at Northlane Capital Partners, noted, “We are excited to support the continued expansion of the Winmo platform through these acquisitions. Executing a buy and build strategy is one of the key ways we help portfolio companies grow under our ownership. We look forward to partnering with Mr. Currie and his team as they integrate these businesses and pursue other strategic initiatives within the information services industry.”

Based in Bethesda, MD, Northlane Capital Partners is a private equity firm that invests in control buyouts of middle market companies based in North America. NCP focuses on niche market leaders in the healthcare and business services markets. NCP generally looks for platform companies with EBITDA of $5 million to $30 million. For more information, please visit

Winmo is the leading B2B sales intelligence provider for the advertising industry. Taking the guess work out of prospecting, Winmo guides those who target national advertisers and their agencies to the right decision-makers, on the right accounts, at the precisely the right time. While providing the most accurate contact and brand-agency relationship data available in the media and advertising industry, Winmo also predicts sales opportunities on the horizon – tracking subtle industry shifts that in return provide clients with forecasted new business leads months before they happen. With access to verified sales intelligence, intuitive features and forecasted opportunities, Winmo users don’t chase new business leads, they get out in front of them.

To learn more about Winmo, visit

Access Confidential is an agency new business service center empowering agency new business executives to prospect corporate marketers more efficiently and effectively. A key resource for agency new business, Access Confidential’s agency database includes over 25,000 company profiles and 100,000 executive profiles with key contact information. Additionally, Access Confidential’s AAR Partners search consulting business helps brand owners find the best agency to meet their needs.

For almost 100 years, Redbooks has been providing competitive intelligence and prospecting data to media companies, advertising agencies, manufacturers, advertising services and suppliers, libraries and more. As the industry’s source for uncovering key advertiser and agency relationships Redbooks monitors nearly 9,000 worldwide agency parent companies, over 4,400 U.S. publicly traded companies, the top 2,000 global companies and the largest U.S. private companies.