PE-backed Maple Media buys Banana & Co’s mobile game portfolio

Maple Media, a portfolio company of Shamrock Capital, has acquired San Francisco-based Banana & Co’s mobile game portfolio. No financial terms were disclosed. Based in Los Angeles and Quebec, Maple Media is a mobile media, technology and advertising company that acquires and operates mobile apps and mobile games.

PRESS RELEASE

LOS ANGELES – December 10, 2018 – Maple Media has acquired San Francisco based Banana & Co’s mobile game portfolio, a collection of highly-rated classic and casual mobile games on the App Store and Google Play.

Banana & Co., is renowned for producing elegant and fun casual mobile games with a focus on high-quality design and easy-to-play experiences, which has led many of their games to be ranked within the top search results on the App Store and Google Play. Checkers, Hearts, Mahjong Match!, and Sudoku are all within the top 20 results for their respective categories, and BlackJack 21 is the top search result for “BlackJack” on Google Play.

“The Banana & Co. team has developed a best in class portfolio of evergreen classic and casual games with a passionate and engaged player base. Their games fit well with Maple Media’s strategy to further grow and operate existing mobile apps by leveraging our extensive expertise in mobile app operations and advertising,” said Maple Media Founder & CEO, Michael Ritter.

Maple Media is a Los Angeles and Quebec based mobile media, technology and advertising company that acquires and operates mobile apps and mobile games. The company, which manages a portfolio of over 100 apps and games that reach more than 35 million monthly active users, is led by industry veterans from Google, Jam City and Scopely. This acquisition is the latest of many for Maple Media, which raised $30M from Los Angeles private equity firm Shamrock Capital in 2016.

“We’re pleased that the classic and casual mobile games we’ve developed over the past few years have found a home with Maple Media. I’m confident that our games will continue to grow and find new players given the breadth of expertise within Maple’s team,” said Banana & Co. co-founder Yichel Chan.

Banana & Co. was founded in 2013 by mobile game industry veterans Dan Sciarrino, Jesse Lampert and Yichel Chan, who were early employees at Glu Mobile and Booyah!.

Maple Media will now seamlessly transition the Banana & Co. apps into it’s growing portfolio of high-quality, evergreen and high-ranking apps and games including Minesweeper: Puzzle Bomb, Sudoku :), Puzzlerama and Mazes & More.
By updating and optimizing these new titles, Maple Media aims to both extend its existing portfolio of top ranking apps within each game category, as well as expand its portfolio into new categories. Maple Media also plans to add multiplayer functionality to Banana & Co.’s titles, in order to drive increased engagement and adoption.

Maple Media will continue to expand further in 2019 through additional acquisitions of leading mobile app and games properties.

About Maple Media
Maple Media is a mobile media, advertising and technology company that acquires and operates mobile applications and mobile games. Maple Media currently operates over 100 top apps on the App Store and Google Play, reaching more than 35 million users every month.

Maple Media’s app portfolio includes Snowboard Party and Skateboard Party, an award-winning action sports franchise, top classic casual titles including Minesweeper: Puzzle Bomb, Sudoku :), Memory Games, Mazes & More and Puzzlerama as well as utility apps CalConvert, Piclab, Super Simple Shopping List and File Manager File Explore.

Maple Media is based in Los Angeles (HQ) and Quebec, and is led by mobile app & games industry veterans from Google, Jam City and Scopely. Maple Media is backed by investment firm Shamrock Capital. For more information, visit www.maplemedia.io

About Shamrock Capital Advisors
Shamrock Capital is a Los Angeles-based investment firm with approximately $1.6 billion of assets under management, investing exclusively in the media, entertainment, and communications sectors. Shamrock was originally founded in 1978 as the family investment company for the late Roy E. Disney and has since evolved into an institutional money manager with a leading group of investors including endowment and pension funds. Shamrock partners with strong management teams and takes an active, collaborative approach to creating value in each investment. Shamrock’s current investments include Appetize, Branded Cities, BTI Studios, FanDuel, Ingrooves Music Group, Maple Media, Mobilitie, Omega Wireless, Pixellot, Screenvision Media, Silvergate Media, and Wpromote. For more information, visit www.shamrockcap.com.