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PE-backed Marketo buys ToutApp

Marketo, a portfolio company of Vista Equity Partners, has acquired San Francisco-based ToutApp, a provider of sales engagement software. No financial terms were disclosed.


SAN MATEO, Calif., April 20, 2017 /PRNewswire/ — Marketo, Inc., the leading provider of engagement marketing software and solutions, today announced that it has acquired ToutApp, a leading sales engagement software company based in San Francisco. ToutApp provides sales teams with sales campaign, content management, and analytics software to engage prospective customers in a personalized way to drive revenue growth. The acquisition strengthens Marketo’s position as a leader in engagement.

“Brands that win today engage customers in a meaningful way at every step of the journey and this requires coordinated execution across the entire enterprise, particularly within sales and marketing,” said Steve Lucas, chief executive officer, Marketo. “I’m thrilled to welcome TK and his team at ToutApp to Marketo, where together, we’ll enable marketing and sales teams to drive revenue and demand seamlessly.”

Since its inception, Marketo has focused on bringing sales and marketing together around customer engagement. ToutApp’s solutions, together with Marketo’s Engagement Platform, enable marketing to partner even more closely with sales to listen, learn, and engage with customers and prospects at scale across all channels and touchpoints.

“ToutApp and Marketo share a similar vision for empowering sales and marketing teams for success in the Engagement Economy,” said Tawheed (TK) Kader, founder and chief executive officer, ToutApp. “We’re excited to join Marketo and further our shared mission of delivering exceptional customer and prospect engagement.”

Marketo bolstered its focus on sales and marketing alignment late last year with the launch of Marketo Account-based Marketing (ABM), which brings revenue teams together to discover, manage, engage, and analyze key accounts in a highly coordinated fashion. ToutApp will further enrich the company’s portfolio of solutions for aligning sales and marketing, complementing Marketo ABM and Marketo Sales Insights (MSI).

More than 100,000 salespeople and over 400 enterprise customers, including Citrix, GE, CA Technologies, Siemens, Revel, Tableau, and Concur, are already using ToutApp for sales engagement.

About Marketo
Marketo, Inc., offers the leading Engagement Platform that empowers marketers to create lasting relationships and grow revenue. Consistently recognized as the industry’s innovation pioneer, Marketo is the trusted platform for thousands of CMOs thanks to its scalability, reliability, and openness. Marketo is headquartered in San Mateo, CA, with offices around the world, and serves as a strategic partner to large enterprise and fast-growing organizations across a wide variety of industries. To learn more about the Marketo Engagement Platform, LaunchPoint® partner ecosystem, and the vast community that is the Marketing Nation®, visit

About ToutApp
ToutApp builds software that helps salespeople close deals faster with the power of email tracking, templates and analytics. Founded in 2011, ToutApp has more than 100,000 salespeople using its platform, with over 400 enterprise customers including Atlassian, CA Technologies, Citrix, Dropbox, Optimizely, Namely, Siemens, Revel, Tableau, and more.