Beringer-backed Match MG completes ninth acquisition in two years

Mississauga, Ontario-based Match Marketing Group (Match MG), a brand engagement and shopper marketing business, has acquired retail marketing agency Circle One Marketing Inc, which is based in Norwalk, Connecticut. The financial terms of the deal were not disclosed. Match MG’s purchase of Circle One is the company’s ninth in less than two years. Businesses bought in recent months include Convergence Marketing, Marketing Drive, Marketing Weld Digital and SVM. Match MG is a portfolio company of Canadian private equity firm Beringer Capital.


Match Marketing Group Acquires Circle One Marketing, Building An All Star Shopper Marketing Team

TORONTO, Nov. 11, 2013 /CNW/ – Match Marketing Group has acquired Circle One Marketing of Norwalk CT, further strengthening its position as North America’s leading shopper marketing agency.

The addition of Circle One – the ninth acquisition in less than two years – continues to build Match MG’s bench of all stars while creating North America’s most effective and integrated retail marketing agency.

Since its inception in 2001, Circle One has created an enviable reputation as an agency that starts with a penetrating insight and creates powerful campaigns across a mix of media.

“We have always been impressed with the creativity and extensive retail knowledge that Circle One brings to its clients,” says Brett Farren, CEO of Match. “We’re happy to have them on our bench instead of as competitors and we are confident that adding the Circle One team will allow us to offer our clients more creative and impactful shopper marketing solutions.”

Match MG has effectively doubled in size over the past two years through a series of acquisitions of specialized agencies in the U.S. and Canada to create a continent-spanning group that can take a client’s brand from initial concept through the path to purchase and final sale.

“We have had tremendous growth and success over the years but for some time clients have been asking us to provide an expanded array of services and to expand our reach geographically,” says Michael Dill, Managing Partner of Circle One. “Joining Match MG allows us to do that and more. I’m excited about what we can as part of a much larger, more capable shopper marketing network.”

Today Match employs more than 500 people in nine offices with annual revenues approaching $200-million.

Match MG offers clients a unique start-to-finish service offering, from research and insights, to integrated campaign development, to digital, in-store, experiential and event marketing.

“Through acquisitions and organic growth the goal has always been to create an agency that can allow our clients to more successfully engage consumers with their brands, from research, through events, to the store floor and the final sale,” says Perry Miele, Chairman of Match. “Our successful and rapid growth is client-driven, enabling us to provide our clients across the continent the integrated, efficient and effective services they expect and deserve.”

In just over one year, Match has added Action Marketing of Boulder, CO, Marketing Drive and Marketing Weld Digital (Boston, MA and Norwalk, CT), SVM Marketing, (Montreal, QC), and Convergence Marketing (Baltimore, MD).

About Circle One Marketing
Founded in 2001, Circle One Marketing has evolved into a leading shopper marketing agency with expertise in areas such as interactive and viral marketing.

About Match Marketing Group
Match MG is North America’s leading shopper marketing agency. For more than a decade, Match has been delivering innovative marketing, sales and retail solutions to North America’s leading brands. Its client roster comprises Fortune 100 companies across all major industry categories.

SOURCE Match Marketing Group

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For more information or to schedule an interview, please contact:

Paul Brent 416-300-8459

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