PE-backed Matomy acquires Optimatic

Matomy Media Group has acquired New York-based Optimatic, a programmatic video advertising company, for a consideration of at least $25 million. Matomy’s shareholders include Viola Private Equity.


TEL AVIV and NEW YORK (November 16, 2015) – Matomy Media Group (LSE:MTMY), is pleased to announce the acquisition of Optimatic, a leading independent New York based programmatic video advertising company, which combined with the acquisition of Mobfox, further strengthens Matomy’s existing programmatic solutions.

The consideration for the acquisition consists of a minimum $25 million guaranteed payment plus further contingent annual earn-out cash payments payable upon Optimatic’s EBITDA objectives, to be paid out of Matomy’s existing resources. The combined revenues of Optimatic and Matomy for the year ended 31 December 2015 (on a pro-forma basis) are expected to exceed $315 million.

Optimatic brings a unique proprietary video platform to Matomy enabling top-tier publishers to manage their inventory programmatically and a full suite of digital video Supply Side Platform capabilities built on cutting-edge technology. For the 10 month period ending 31 October 2015 Optimatic recorded (based on unaudited financials) profit before tax of $1.6 million and gross assets (excluding cash) of $15.2 million.

Ofer Druker, Matomy’s CEO and Co-Founder said: “Matomy has strategically driven its products and services into the area most important to marketers, which is performance, and to media which consumers are increasingly engaging, which are mobile and video. Optimatic is a great fit in Matomy’s main growth engines, and substantially complements our mobile programmatic growth. In the coming years, video will play an important role in the revenue that will be generated from mobile advertising.”

Chris Pfluger, CEO and Co-Founder of Optimatic said: “We found the right partner in Matomy, which shares our strategy and ambition. We are confident that together we will lead the market in programmatic video advertising and offer publishers one of the most robust platforms and technology on a global scale.”

Optimatic will operate as an independent subsidiary within the Matomy Group and will add significantly to the Group’s growing mobile, video and programmatic capabilities. The current management team will remain in place.

Trading update
Matomy’s trading in the period to 30 September 2015 remains in line with management expectations.

About Matomy Media Group Ltd.
Matomy Media Group Ltd. (LSE: MTMY) is one of the world’s leading digital performance-based advertising companies, delivering results across web, mobile and social media platforms. Matomy provides a single gateway to all digital media channels, and combines internal media capabilities with advanced optimisation technology to ensure quality leads and sales for its advertising clients and maximum monetization for its media partners. The media channels includes: a display ad network; mobile, social and video advertising; email marketing; search marketing (SEM and SEO) and domain monetization.

About Optimatic
Optimatic Media, Inc. is a leading programmatic monetization platform for video advertising. Optimatic’s proprietary RTB platform has advanced optimization and yield management tools allowing publishers to maximize their revenue in both mobile and desktop video advertising. Offering both managed and self-serve options, Optimatic is the most robust and flexible platform for publishers. The Optimatic platform manages over 10 billion monthly video ads on 1,000+ world-class sites reach month.