PE-backed MultiView beefs up team with new hire

MultiView, a portfolio company of Warburg Pincus, has appointed Yariv Drori as vice president of programmatic advertising operations. Prior to joining MultiView, Drori worked at AY Digital where he was general manager and vice president of strategy. MultiView is a B2B marketing solutions provider.


DALLAS, TX–(Marketwired – Aug 13, 2015) – MultiView, the fearlessly creative provider of inspired marketing solutions in the B2B space, has named Yariv Drori Vice President of Programmatic Advertising Operations. In this role, Yariv will be heading the end-to-end delivery of targeted campaigns for Multiview, including services across campaign management, media optimization, analytics and creative production.

Drori brings over 14 years of operations and service management in the digital media and e-Commerce spaces to his role directing MultiView’s programmatic operations team, strategy and initiatives. During recent months, the group has significantly expanded as programmatic campaign launches increased over 20% in under two quarters.

Previously, Drori served as GM/VP of strategy at AY Digital, where he played an instrumental role defining and leading execution of the agency’s vision, strategy, core values, culture, standards and processes. He has also held posts as VP, Global Services, (acquired by One by AOL) and VP, Global Operations, MediaMind.

“We’re thrilled to add Yariv to our leadership team. His experience, leadership and innovation are an invaluable asset as we continue to deliver on our mission to help our clients drive phenomenal success through the creation and execution of the most highly personalized and effective marketing campaigns,” commented MultiView’s COO Steve Fullbright. “Yariv is the rare epitome of a creative thinker and deep technical expert.”

To learn more about MultiView, visit:

About MultiView
MultiView is the fearlessly creative provider of inspired marketing solutions for partners and clients in the B2B space. They rank No. 1 in the delivery of hands-on industry expertise. For more than 15 years, MultiView has been building digital B2B campaigns that deliver creative solutions elevated by personalized service. With its uniquely creative approach to B2B marketing and strategy, MultiView has earned the trust and business of tens of thousands of Fortune 500 and mid-market publishers and advertisers. MultiView is part of the Warburg Pincus portfolio of companies, a private equity firm with investments in more than 650 companies across 30 countries. MultiView has been an A+ Better Business Bureau accredited business since 2007, with a commitment to being the hardest-working creative and technology partner the B2B sector will ever have. MultiView has offices in Irving, TX, Lehi, UT, National Harbor, MD, and Toronto, Canada