PE-backed OneSource changes name to Avention

OneSource Information Services, which is backed by GTCR and Cannondale Investments, said Tuesday that it has changed its name to Avention. Headquartered in Concord, Mass., OneSource is a provider of business information solutions.


CONCORD, Mass., March 4, 2014 /PRNewswire/ — OneSource Information Services, Inc., a leader in transformative sales enablement and business information solutions, today announced that the company has changed its name to Avention, Inc. OneSource, previously a subsidiary of InfoGroup, was acquired 18 months ago by private equity partners GTCR and Cannondale Investments, Inc., with a vision to create a completely new approach to providing relevant and actionable business information to its clients. With the first phase of investment and transformation now complete, Avention represents the future of business information.
Avention also announced today the immediate availability of a new application for sales, marketing and research professionals. AventionSM leverages the world’s most comprehensive database of business information and natural language processing and semantic understanding to gather, understand and interpret Big Data, delivering actionable information with pinpoint accuracy. See the latest announcement for full details.
“The dynamics and speed of business commerce today requires a different approach to gathering and interpreting business information for sales, marketing and research professionals to be truly effective at what they do,” said Jonathan A. Flatow, Avention chief executive officer. “New markets arise in which traditional identifiers like industry codes don’t exist, such as ‘fracking’, ‘cloud computing’ and ‘sustainability’ among many others, yet there is a steady stream of available related content on the web which can be harvested to vastly improve sales, marketing and research department performance and efficiency in those new markets, as well as in the more traditional markets,” said Flatow. “Anticipating the needs of our growing customer base, leveraging Big Data and other unstructured data sources must play a major role in sales, marketing and research programs. The new Avention product addresses that need.”
Effective today, Avention will be available to new customers. Current OneSource customers will be transitioned to the new Avention solution upon subscription renewals starting April 1, 2014.
For more information, visit
About Avention
Avention, Inc., formerly OneSource, provides real-time, actionable B2B data from the world’s most comprehensive database to deliver 21st century business information solutions. AventionSM empowers sales, marketing and research professionals with the best global B2B data available and leverages that data with its cutting-edge software. Through four key capabilities – Conceptual Search, Business Signals, Ideal Profiles and SmartLists – users find leads, market segments and the business insights that can’t be found anywhere else. Headquartered in Concord, Mass. with offices across North America, Europe and APAC, Avention has more than 4,000 customers worldwide. Visit