Partnerize, a portfolio company of Accel-KKR, has acquired Seattle-based BrandVerity, a SaaS provider of brand protection solutions for enterprise businesses. No financial terms were disclosed.
26-May-2020 – Partnerize, the leading provider of partnership automation solutions for global brands, has announced the acquisition of BrandVerity, a leading SaaS provider of brand protection solutions for enterprise businesses. Partnerize will incorporate BrandVerity’s industry-leading brand monitoring and compliance solutions into the Partnerize Partnership Automation Platform, enabling brands to facilitate more effective partnerships and ensure brand-worthy customer experiences. With these new capabilities, Partnerize clients will be able to automatically monitor partner and affiliate online marketing programs to protect against harmful brand violations and regulatory risks. Terms of the transaction were not disclosed.
“Integrating BrandVerity into our platform is a game-changer for partnership marketing, and an important step toward realizing our vision of powering better partnerships for every brand,” said Mal Cowley, co-founder and CEO of Partnerize. “A majority of leading brands now drive a large share of their revenue and customer experiences through partnerships, and BrandVerity’s state-of-the-art monitoring and compliance solutions will improve both the quality and effectiveness of these partnerships.”
Brand safety and compliance are critical concerns for leading brands today as marketing organizations work to ensure that all their programs deliver great customer experiences. Recent research shows that CMOs are under increasing pressure to ensure brand safety and that brands can lose nearly 50% of their customers if their ads appear alongside offensive content. Most brands get 20-30% of their impressions through partnership channels such as influencer marketing, loyalty programs, referrals, affiliates, and brand alliances. These marketing programs help brands to significantly extend their reach and attract new customers, but their highly distributed nature underscores the need for brand compliance and protection monitoring.
BrandVerity’s award-winning solutions monitor online activity related to a brand, providing increased transparency and protection from harmful brand violations and regulatory risks. BrandVerity’s SaaS solutions for affiliate managers and digital marketers fall into two main categories:
Paid Search Monitoring: Protects high-converting, branded search traffic from trademark infringements by providing tools to identify and remediate these issues.
Web Compliance: Ensures regulatory and brand compliance of online content across partner programs.
By integrating BrandVerity’s proprietary technology into the Partnerize Platform, Partnerize will deliver a partnership management solution that empowers brands to consistently deliver brand-worthy partner experiences. Customers will also be able to implement BrandVerity as a standalone solution for their paid search and advertising programs.
“By joining Partnerize in their mission to help brands grow customer relationships and revenue through the partnerships channel, we have the opportunity to serve a massive and growing business need,” said David Naffziger, CEO of BrandVerity. “Performance-based relationships drive the digital marketing category, whether in the form of paid search, digital media, or the many types of performance partnerships brands use to go to market. Transparency and robust brand protection create a win-win-win for brands, partners, and consumers and I am thrilled to join forces with Mal and the rest of the Partnerize team on this exciting journey.”
Partnerize is the leader in partnership automation. The AI-powered Partnerize Partnership Automation Platform delivers data-driven intelligence and industry-leading management tools that are essential for materially improving ROI from this fast-growing sales channel. The Partnerize platform has won more than two dozen awards including Best Technology at the International Performance Marketing Awards. The world’s leading companies, including 63 top retailers, 12 international airlines, 10 of the largest telecoms, and more than 200 other global brands rely on Partnerize’s platform to drive and manage more than $6B in partner sales and $500M in partner payments every year. For more information on how Partnerize can grow your partnerships and business, please visit https://partnerize.com.
BrandVerity protects the world’s leading brands online. The company’s Paid Search Monitoring and Web Compliance solutions efficiently monitor partners, affiliates and third parties to make the Internet a more trustworthy place for brands to interact with their customers. For more information, visit https://www.brandverity.com.