PE-backed Personify names new CEO

Personify, which is backed by Rubicon Technology Partners, has appointed Eric Thurston as CEO. Prior to joining the firm, Thurston was the president of Mitratech. Headquartered in Vienna, Virginia, Personify is a provider of software solutions for the association and nonprofit markets.


Vienna, VA (PRWEB) December 03, 2014

Personify, the leader in association management software and services for associations and non-profits, announces the appointment of Eric Thurston as its chief executive officer.

“I’m excited to be part of the Personify team at this point in the company’s history,” said Thurston. “We have the team and technologies to deliver the highest quality products and services at a time when our customers are faced with an ever-changing technology landscape. It’s been an exciting year and I look forward to driving further operational and strategic value for our customers and partners.”

Thurston joined the company as president in 2013 when Rubicon Technology Partners, a long-term value-added investment firm, made a strategic investment in Personify. Eric has deep operational experience in mid-market technology companies that he brings to Personify. In addition to serving as Personify’s chief executive officer, Thurston will sit on the company’s board of directors.

“Since joining Personify last year, Eric has proven he is instrumental in driving Personify’s transformation,” said Steve Carpenter, a partner at Rubicon Technology Partners. “Under his leadership, Personify will continue to invest heavily in technology and extend its market leading position.”

Prior to joining Personify, Thurston served as the president of Mitratech, a leader in enterprise legal software. Before joining Mitratech, he held an executive role at P2 Energy Solutions and leadership positions at SAP and Oracle where he gained experience in enterprise applications and services. Thurston has worked in the software industry for nearly 20 years.

About Personify
Personify delivers the software, consulting, interactive web solutions and cloud hosting solutions that help leading associations and other non-profit organizations optimize relationships to achieve sustainable success. Our solutions help your organization better understand, track and manage the individual interests, behaviors and transactions of constituents in order to enhance loyalty, increase engagement and grow revenues. Personify360 is the leading AMS/CRM platform, supported by the association industry’s largest community of integrated third-party application and solution providers. Personify is headquartered in Vienna, VA with offices in Austin, TX and Oakbrook IL.

About Rubicon Technology Partners
Rubicon Technology Partners is a private equity firm that invests in enterprise software and technology-enabled services companies with proven products and talented management teams. Rubicon is a value-added investor that helps companies drive growth by leveraging the firm’s operating experience and modular process framework. For more information, visit