US independent advertising agency Mekanism has been acquired by Plus Company, a private equity-backed marketing holding company based in Quebec, the Wall Street Journal reported. Ex-Accenture Interactive CEO Brian Whipple was named chairman. Plus Company formed in 2021, when Chinese marketing services company BlueFocus Communications agreed to sell its global division to CVC Capital Partners and Caisse de dépôt et placement du Québec.
Source: Wall Street Journal
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