PE-backed Power Digital acquires Factorial Digital

Power Digital, which is backed by Periscope Equity LLC, has acquired New York and South Carolina-based Factorial Digital, a marketing and SEO agency. No financial terms were disclosed.


CHICAGO – October 22, 2019 – ( – Power Digital Marketing, Inc. (“Power Digital”) today announced the acquisition of Factorial Digital, Inc. (“Factorial”), a leading and nationally-recognized growth marketing and SEO agency with offices in New York and South Carolina. Factorial’s service offering and team will become fully integrated with Power Digital, a technology-enabled, full-service digital marketing agency that helps brands grow online presence and scale revenue.

Power Digital is recognized for its cross-channel strategies and custom-tailored teams of marketers who service an array of industries in both the B2C and B2B spaces. The acquisition of Factorial represents the joining of two complementary digital agencies with strong core values alignment, creating a bicoastal force for online marketing with the expansion of services and deeper technical horsepower.

“Power Digital and Factorial were made from the same DNA – with a commitment to drive results, challenge the status quo, and deliver stellar customer service as an extension of our clients’ teams,” said Grayson Lafrenz, CEO at Power Digital. “Factorial is a partner we have known for years, and what excites me most, is the reputation that Factorial has established for itself, which can be largely attributed to its leaders’ and team’s ability to drive results. I know this partnership will be a huge win for us all, and most importantly for our teams and clients.”

Factorial Co-founder and CEO Corey Eulas and Co-founder and COO Sasha Dagayev founded Factorial in 2015, and since its inaugural year, have grown its client roster to include internationally-recognized, direct-to-consumer brands, establishing a footprint on the East Coast as a top digital agency. Eulas will serve as Power Digital’s Chief Strategy Officer and Dagayev as an Executive Vice President.

“To win in today’s landscape, brands need to think and act across the entire spectrum of digital marketing tactics,” said Eulas. “This partnership makes that kind of holistic strategy and execution possible. We’re naturally expanding beyond our traditional focus areas, serving as a seamless extension of our clients’ teams, and delivering real, measurable value.”

In January of 2019, Power Digital secured an investment from Periscope Equity LLC (“Periscope”), a Chicago-based private equity firm focused on investments in technology-enabled business services companies. The investment gave the company the resources to accelerate investments in Power Digital’s technology platform, hire world-class marketers and leaders to drive organic growth, drive product innovation, and support strategic add-on acquisitions, such as Factorial.

“I am thrilled that Corey, Sasha and the rest of the Factorial team are now a part of the Power Digital family,” said John Findlay, partner at Periscope Equity LLC. “Factorial has built an impressive agency and SEO offering that aligns perfectly with Power Digital’s M&A strategy of acquiring complementary agencies that offer a subset of our broad digital offerings, work with high growth challenger brands, and have core values alignment. Given this shared vision and strategy, this partnership will positively impact our culture, partners and customers.”

Since its founding in 2012, Power Digital has been featured three times in Inc.’s annual guide of the 5000 fastest-growing, privately-held companies in the U.S. and recognized three times in Inc. Magazine’s Best Workplaces. Additionally, the company has landed itself three times on San Diego Business Journal’s Best Places to Work list and twice on San Diego Business Journal’s Fastest Growing Companies in San Diego and been recognized by the likes of Entrepreneur Magazine, Forbes and others for its progressive approach to culture and team building.

About Periscope Equity
Periscope Equity is a Chicago-based private equity firm focused on investments in technology-enabled business services companies across five key verticals, including marketing services, healthcare services, security services, software and outsourcing. Periscope specifically targets companies that are founder-owned, with mission-critical products and service offerings, a history of sustainable profitability and known avenues to accelerate growth. In alignment with proven management teams, Periscope provides strategic, operational and commercial expertise to drive superior investment returns. For more information, please visit

About Power Digital Marketing
Power Digital Marketing is a leading, data-driven performance marketing agency located in San Diego, CA. As a full-service agency, the company offers services including: SEO, Content Marketing, Paid Media, Social Media Marketing, PR, Influencer, Email, Conversion Rate Optimization, Amazon Marketing and Web Development, with an emphasis in helping brands scale revenue and increase profits through customer acquisition and retention programs. Its tech-enabled B2C and B2B marketing campaigns focus on measurability and driving bottom line business results. The Power Digital team’s family mentality and growth mindset culture fosters a strong work ethic, innovation and an ownership mentality from its talented team. For more information, please visit