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PE-backed R2integrated completes Make Me Social acquisition

R2integrated, a portfolio company of ORIX Mezzanine & Private Equity, has acquired digital agency Make Me Social. No financial terms were disclosed.


Baltimore, MD (PRWEB) April 29, 2015

R2integrated, a national, full-service agency and a portfolio company of ORIX Mezzanine & Private Equity, has closed the acquisition of digital agency, Make Me Social. This announcement comes following r2i’s recent acquisition of CatapultWorks, growing the agency to over $40M in revenue and 200 employees, with offices in Silicon Valley, New York City, Seattle, and Baltimore/Washington, D.C.

Make Me Social creates social and content strategies, cross-channel campaigns, and engagement programs that generate opportunities, increase conversions, and deepen customer relationships. These capabilities and Make Me Social’s focus on analytics, strategy, execution, and ROI align with r2i’s approach and give r2i the ability to scale high demand services across a broader client base.

Make Me Social works with a range of clients in industries such as financial services, retail, non-profit, and media, including Envestnet, Thomas & Betts, Triboro Quilt Manufacturing and Summit Golf Brands. The Make Me Social team is also experienced with marketing technology platforms such as HubSpot, Tableau and Marketo, adding to r2i’s capabilities in cloud-based solutions.

“Make Me Social has not only a strong New York City presence, a market we have been seeking to expand, but also a team of highly specialized marketers that fit well with r2i’s services,” says Matt Goddard, r2i’s CEO.

The leadership and resources from CMS Group enabled Make Me Social to expand rapidly. CMO Group’s CEO, Stephen Linsenmeyer, comments, “Our goal was to position Make Me Social with the right full-service agency to ensure its full potential. I’ve worked with Matt Goddard in the past and r2i is the perfect fit for Make Me Social where I know they will flourish.”

Make Me Social’s Chief Revenue Officer, Mike Riley, will serve as President of the new r2i New York City office. “Make Me Social has been a nimble team with a focus on social and content for six years. We’ve done a great job growing the business in these channels and are thrilled to be joining a full-service agency. We can take advantage of r2i’s expertise with the digital marketing cloud, an area that our clients have been clamoring for. Joining r2i allows us to offer complete, integrated, digital marketing solutions—a real value-add to our customers,” shares Riley.

Acquiring Make Me Social is another strategic growth move for r2i in the mid-sized enterprise market of companies with $500 million to $5 billion in revenues. By adding the client base and capabilities of both CatapultWorks and Make Me Social, r2i is well-positioned to compete with other top tier agencies in this market.

For more about r2i, visit

About R2integrated
R2integrated (“r2i”) is a high growth, full-service digital marketing and technology agency specializing in creating meaningful customer engagement in the ever-changing world of peer-to-peer interactions and complex technology requirements. With a focus on integrating the right marketing technologies to deliver customer-centric campaigns, r2i delivers solutions that enable clients to manage end-to-end digital marketing experiences and activities. With the financial support of ORIX Mezzanine & Private Equity, the agency offers a comprehensive set of professional services and technology products including social/digital marketing strategy and programs, social/consumer data analysis, content strategy and content distribution technology, and reporting and analytics – all geared toward customer acquisition. R2i clients include Microsoft, Under Armour, MasterCard, University of Michigan, and Hershey’s.

About Make Me Social
Founded in 2009, Make Me Social is a social media agency focused on providing B2B and B2C companies with social media marketing solutions. Make Me Social offers services in community management, research and analytics, social media strategy and branding, content and campaigns, ad buying and optimization, open graph and mobile apps, and more. The company has offices in St. Augustine, FL and New York City. For more information, visit

About ORIX Mezzanine & Private Equity
ORIX Mezzanine & Private Equity offers a variety of flexible financing options for lower mid- to mid-market companies throughout North America. Typical investments range from $10 million to $30 million, with the capacity to grow. ORIX Mezzanine & Private Equity is a business unit of ORIX USA, a Dallas-based financial services firm known for providing innovative capital solutions that clients need to propel their business to the next level. With more than 1,400 employees spanning seven primary offices across the U.S. and Brazil, ORIX USA and its family of companies hold approximately $7 billion of assets and manage an additional $30 billion. ORIX USA’s parent company, ORIX Corporation, is a Tokyo-based, publicly owned international financial services company with operations in 36 countries and regions worldwide. ORIX Corporation is listed on the Tokyo (8591) and New York Stock Exchanges (IX). For more information on ORIX Mezzanine & Private Equity, visit

About CMS Group
CMS Group is a Baltimore-based business services firm and service bureau focused on marketing communications, postal logistics, managed services and transactional print since 1996. The CMS Group serves marketing agencies, financial, insurance, medical, government and nonprofit clients nationwide. In addition to business services, the CMS Group acquires related businesses ensuring their full potential by providing the necessary resources and leadership for success.