PE-backed Rowmark acquires LaserBits

Bertram Capital-backed Rowmark LLC has bought LaserBits Inc, a Phoenix-based supplier and reseller of laserable products. No financial terms were disclosed.


SAN MATEO, Calif. and FINDLAY, Ohio, Aug. 25, 2015 /PRNewswire/ — Rowmark LLC (“Rowmark”), a portfolio company of Bertram Capital and a leading manufacturer and marketer of engravable plastic sheet materials, announced that it acquired LaserBits, Inc. effective August 13, 2015. Headquartered in Phoenix, AZ, LaserBits is a supplier and reseller of laserable products sold into the awards and engraving market, as well as other specialty markets.

“We are excited about the addition of LaserBits as part of our broad product line offering to serve the diverse markets we distribute globally. Rowmark will continue to support and strengthen its growth through our distribution channel,” said Duane Jebbett, Rowmark President and CEO, “Our global network of distributors will continue to be our focus, and we endeavor to be the go-to source for high quality products as well as outstanding customer service in our market segments.”

With distribution facilities in Arizona and Ohio, LaserBits has established itself as a primary national supplier of engravable materials and personalization products. In addition to offering a wide range of products, LaserBits also offers educational services regarding laserable materials through the use of seminars and their Laser University segment. Mike Fruciano, the co-founder of LaserBits, has joined the Rowmark team as part of the transaction.

“Given the evolution of the marketplace, we believe this acquisition further enhances Rowmark’s position as a leading partner and supplier to the engraving and laser markets” said Kevin Yamashita, Partner at Bertram Capital. “The team at LaserBits has built a strong presence in the markets they serve. We are thrilled to welcome them to the Rowmark family and offer a full suite of products to our combined customer base.”

The LaserBits acquisition marks the second add-on for the Rowmark platform since being acquired by Bertram Capital in September 2013. The Bertram and Rowmark teams remain focused on pursuing additional strategic acquisitions, including manufacturers of engravable materials or personalization products; suppliers of consumable products and accessories; providers of sublimation products and accessories; and manufacturers of marking or digital print equipment.

About Rowmark
Founded in 1987, Rowmark is a leading manufacturer of extruded sheet materials servicing the engraving and custom decorative markets. The company’s products include a comprehensive portfolio of materials ideally suited for signage and other laser, engraving and digital print applications. Visit for more information.

About LaserBits
LaserBits is a distributor of laserable products into the awards, engraving and other specialty markets. The company is headquartered in Phoenix, AZ with a branch location near Columbus, OH. Visit for more information.

About Bertram Capital
With over $850 million in capital under management, Bertram Capital is a private equity firm targeting investments in lower middle market companies. By supplying flexible investment capital and committing a wealth of operational and strategic resources to each investment, we make it our core objective to move companies, management teams, and employees toward unlocking their full potential. Visit for more information.