PE-backed SEB buys The Bar Method

Self Esteem Brands LLC, a portfolio company of Roark Capital Group, has acquired The Bar Method, a barre fitness brand. No financial terms were disclosed. Imperial Capital was financial adviser to The Bar Method on the deal.


LOS ANGELES–(BUSINESS WIRE)–Imperial Capital, LLC announced that it served as the exclusive financial advisor to BMI Holdings, Inc. (“The Bar Method” or “the Company”) on its sale to Self Esteem Brands, LLC. (“SEB”), where The Bar Method will remain a standalone business and brand within SEB’s portfolio of multi-unit franchised businesses. SEB, a portfolio company of Roark Capital Group and the parent company to Anytime Fitness, Waxing the City and Basecamp Fitness, is adding The Bar Method with the objective of leveraging its extensive infrastructure and resources to accelerate the growth and expansion of The Bar Method franchise system and brand.

Founded in 2000, The Bar Method is a pioneer in barre fitness, and is firmly established as a premier U.S. barre fitness brand and a leading franchisor in the category. Now national in scale with 120+ studios and with an authentic brand that has been carefully managed for nearly 20 years, the Company has built a leading foundational presence in barre fitness, loyal consumer community, and reputation for best-in-class, results-oriented barre instruction. In addition to its franchised studio footprint, The Bar Method has also established a fast-growing Bar Online class membership model, providing consumers with the Company’s signature quality instruction on a digital platform.

“The Bar Method is truly an industry leader in the barre boutique segment, and a brand that is distinguished by its rich heritage and unrivaled quality reputation,” said Eric Groman, Managing Director in Imperial Capital’s Branded Consumer Group. “Given their breadth of experience scaling multi-unit, franchise business models, we are confident that SEB and Roark Capital will be the consummate partners for the Company and its team to help foster the accelerated domestic, international and digital expansion of The Bar Method platform.”

“The Bar Method transaction further demonstrates Imperial Capital’s deep expertise in the Health & Wellness sector and particularly our strong track record in the boutique fitness category,” said Brian Wood, Head of Imperial Capital’s Consumer Practice.

About The Bar Method
The Bar Method, founded by Burr Leonard in 2000, is an industry leader in barre-based fitness. Built on the body-elongating practice of dance conditioning, the science of physical therapy, the pace of interval training, and its unparalleled teacher training program, The Bar Method is the most targeted and effective barre workout. The company launched its franchise operations in 2008. Today, there are 123 locations in the U.S. and Canada; and an online store offering branded apparel and custom exercise accessories. In 2014, the company launched Bar Online, a membership-based online class series. For more information, please visit

About Self Esteem Brands
Improving the self-esteem of the world. That’s the lofty goal of Self Esteem Brands, the parent company of Anytime Fitness, the world’s largest fitness franchise; Basecamp Fitness, a leading high-intensity interval training concept poised for rapid expansion; and Waxing the City, an award-winning waxing and personal care franchise. Self Esteem Brands is also the parent company to affiliates Provision Security Solutions, Healthy Contributions, PumpOne and Franchise Real Estate. Self Esteem Brands seeks to enrich the lives of all of those who interact with our companies in more than 30 countries worldwide. That includes our consumers, vendors, employees, franchisees and the surrounding communities, where more than 4,700 of our independently owned and operated franchises are located. Additionally, Self Esteem Brands is actively seeking other innovative business concepts to partner with and franchise. For more information, please visit

About Imperial Capital
Imperial Capital, founded in 1997, is a full-service investment banking firm with offices in Los Angeles, New York, London, Milan, Minneapolis, Boston, Chicago, Houston, Charlotte, Palm Beach and Tel Aviv. The firm currently employs over 250 professionals and offers a wide range of proprietary products and services to institutional investors, middle market companies and private equity firms. Imperial Capital provides institutional clients research and sales and trading of high yield and distressed debt securities, bank debt, convertible bonds, preferred stocks, and equities. The firm provides middle market companies and financial sponsors with capital markets, merger and acquisitions, capital structure, restructuring and recapitalization advisory services. For more information, please visit