PE-backed Sleep Country wraps up $185 mln secondary deal

Toronto-based specialty mattress retailer Sleep Country Canada Holdings Inc (TSX: ZZZ) has closed its previously-announced secondary offering of common shares. As a result of the deal, selling shareholders, which include Canadian private equity firm Birch Hill Equity Partners, obtained gross proceeds of $185 million. With the offering’s close, the selling shareholders now hold about 18.9 percent of the company’s total ownership interest. Sleep Country, acquired by Birch Hill and other investors in 2008, went public earlier this year.


Sleep Country Canada Announces Completion of $185 Million Secondary Offering

TORONTO, Dec. 17, 2015 /CNW/ – Sleep Country Canada Holdings Inc. (“Sleep Country” or the “Company”) (TSX: ZZZ) announced today the successful closing of the previously announced secondary offering (the “Offering”) of common shares of the Company (the “Shares”) at a price of $18.50 per Share. Birch Hill Feather LP, Birch Hill Feather (US) Holdings LP and Panzer Limited (collectively, the “Selling Shareholders”) sold to a syndicate of underwriters co-led by TD Securities Inc. and BMO Capital Markets, on a bought deal basis, an aggregate of 10,000,000 Shares for total gross proceeds of $185,000,000. Sleep Country did not receive any proceeds from the Offering.

Following closing of the Offering, the Selling Shareholders, either directly or indirectly, have beneficial ownership and control over 7,104,998 Shares, representing an approximate 18.9% ownership interest in the Company.

This press release is not an offer of securities for sale in the United States. The Shares being offered have not been and will not be registered under the United States Securities Act of 1933, as amended (the “Act”) and accordingly are not being offered for sale and may not be offered, sold or delivered, directly or indirectly within the United States, its possessions and other areas subject to its jurisdiction or to, or for the account, or for the benefit, of a U.S. person, unless registered under that Act or pursuant to an exemption from the registration requirements of that Act.

About Sleep Country

Sleep Country is Canada’s leading mattress retailer and the only specialty mattress retailer with a national footprint in Canada. Sleep Country operates under two mattress retail banners: “Dormez vous?”, the largest retailer of mattresses in Québec; and “Sleep Country Canada”, the largest retailer of mattresses in the rest of Canada. As at November 30, 2015, Sleep Country had 224 stores and 16 distribution centres across Canada (17 distribution centres as of the date of this press release). All of the Company’s stores are corporate-owned, enabling it to develop and maintain a strong culture of customer service, resulting in a consistent and superior in-store and home delivery customer experience.

Forward-Looking Information

Certain information in this news release constitutes forward-looking information. In some cases, but not necessarily in all cases, forward-looking information can be identified by the use of forward-looking terminology such as “plans”, “targets”, “expects” or “does not expect”, “is expected”, “an opportunity exists”, “is positioned”, “estimates”, “intends”, “assumes”, “anticipates” or “does not anticipate” or “believes”, or variations of such words and phrases or state that certain actions, events or results “may”, “could”, “would”, “might”, “will” or “will be taken”, “occur” or “be achieved”. In addition, any statements that refer to expectations, projections or other characterizations of future events or circumstances contain forward-looking information. Statements containing forward-looking information are not historical facts but instead represent management’s expectations, estimates and projections regarding future events.

Forward-looking information is necessarily based on a number of opinions, assumptions and estimates that, while considered reasonable by the Company as of the date of this press release, are subject to known and unknown risks, uncertainties, assumptions and other factors that may cause the actual results, level of activity, performance or achievements to be materially different from those expressed or implied by such forward-looking information, including but not limited to the factors described in greater detail in the “Risk Factors” section of the final prospectus dated December 11, 2015 available at These factors are not intended to represent a complete list of the factors that could affect the Company; however, these factors should be considered carefully. There can be no assurance that such estimates and assumptions will prove to be correct. The forward-looking statements contained in this press release are made as of the date of this press release, and the Company expressly disclaims any obligation to update or alter statements containing any forward-looking information, or the factors or assumptions underlying them, whether as a result of new information, future events or otherwise, except as required by law.

For further information: Investor contact information: Robert Masson, Chief Financial Officer, (416) 242-4774,

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