PE-backed Softline taps Brooks as CEO

Softline, which is backed by Da Vinci Capital, has named Gordon Brooks as CEO. Softline is a IT solutions and services provider focused on emerging markets.



Softline, a pan-emerging markets IT solutions provider with turnover approaching $800m in 2015, has appointed Gordon Brooks as company’s Global CEO. Gordon has more than 30 years of software and services technology experience. Prior to joining Softline, Gordon has been the CEO and helped launch or transform six companies resulting in two IPO’s with a combined market cap of over $8 billion, one spin off and sale, seven entity sales and seventeen acquisitions.

The Global CEO reports to the Board of Directors and will deal primarily with international business development, process optimization and structuring the company for rapid growth. Ruslan Belousov will focus on operational excellence and new business development within Russia.

“We live in a fast-paced, multicultural world. To keep pace with it, we should integrate the best talent globally and get the most of our local knowledge in the most dynamic of the emerging markets. I am confident that Mr. Brooks’ experience will benefit both Softline and its shareholders, as well as customers. We have recently passed ISO 9001 quality management audit and are now ready to on board the most demanding international clients,” – said Igor Borovikov, Softline’s founder and Chairman of the Board.

“The IT industry is currently undergoing a major transition brought on by the shift to the cloud. This trend opens great opportunities for companies like Softline, particularly in the emerging markets where dependence on older technology is lower. We have high ambitions and capacity to become number one advisor to businesses going through digital transition,” – adds Gordon Brooks, Global CEO of Softline.

The new appointment comes in the wake of Da Vinci Capital investment that will be used to fund Softline’s expansion into new markets, both geographically and product-wise with a focus on cloud offerings.

About Softline
Softline ( is a leading global IT solutions and services provider focused on emerging markets. Founded in 1993, Softline offers a broad range of services, including software, hardware, as well as cloud, security and IT consulting. With more than 60,000 loyal private and public enterprise clients worldwide, Softline is among top five IT firms in more than 30 countries across Eastern Europe, Latin America and Asia. In 2015, Softline’s turnover approached $800 million, and for the past 10 years, average annual sales growth has exceeded 30 percent. Softline is privately owned by its management team, in 2016 Da Vinci Capital funds acquired a minority stake in the company.

About Da Vinci Capital
Da Vinci Capital ( is a leading emerging markets private equity manager. Backed by the European Bank for Reconstruction and Development and other major institutional investors, Da Vinci Capital has over $300 million of assets under management. Recent portfolio investments include electronic procurement platform B2B-Center, collection agency First Collection Bureau and online high- frequency trading broker IT-Invest. Key Da Vinci team members also advise on Russia’s capital market development policy by sitting on the Moscow Exchange Committee for the Development of the Innovation and Investment Market.