PE-backed SoMo to buy Fusion Furniture

Southern Motion Inc, which is backed by Gainline Capital Partners, has agreed to acquire Fusion Furniture Inc, a maker of upholstered stationary furniture. No financial terms were disclosed.


Stamford, CT and Pontotoc, MS, June 5, 2018. Gainline Capital Partners (“Gainline”) announces that its portfolio company Southern Motion, Inc. (“SoMo”), a domestic producer of upholstered motion furniture, has agreed to acquire Fusion Furniture, Inc. (“Fusion”), a domestic manufacturer of upholstered stationary furniture for the residential furniture market.

The combination of SoMo and Fusion enhances the ability of each company to capitalize on significant opportunities in the furniture industry and creates a leading upholstered furniture manufacturer with over 2,000 employees and more than two million square feet of owned, domestic manufacturing facilities.

Roger Bland, Southern Motion’s President and CEO said, “we are very excited to partner with Fusion Furniture under the leadership of Bo Robbins. Fusion is an excellent company with outstanding products and an exceptional management team. Their stationary upholstery product line is a great compliment to our motion upholstery line. We will continue to operate both companies separately but will take advantage of the strengths of both companies to create an even stronger combined company. We look forward to partnering with a company that shares our vision for domestic manufacturing.”

Bo Robbins, Fusion Furniture’s President and CEO said, “we are pleased to find a partner like Southern Motion who shares our passion for this industry. Joining forces with Roger and his management team will provide us capital and capacity to sustain our momentum and pursue growth opportunities. I want to thank our customers, suppliers and Fusion family for their support and look forward to being part of the Southern Motion family.”

Rick Sullivan, a Managing Director with Gainline, said, “we are very excited to support the partnership between Southern Motion and Fusion Furniture and to help the management team execute their vision. Bo and Alison Robbins are making a significant investment in the company as did Roger and the Southern Motion senior management team. Gainline is pleased to make this conservatively structured equity investment in partnership with a first-rate management team and is committed to supporting long-term growth and continued success at the company.”

About Southern Motion
Southern Motion, founded in 1996, employs over 1,500 people in five Mississippi-based facilities spanning over 1.5 million square feet. The company is a domestic producer of upholstered motion furniture incorporating original styling, quick delivery and high-quality standards while providing one of the most comprehensive special order programs in the industry.

About Fusion Furniture
Fusion Furniture, founded in 2009 by Bo and Alison Robbins, currently employs 500 people in four Mississippi- based facilities consisting of 500 thousand square feet. The company is a domestic producer of stationary upholstered furniture providing high style quality furniture at very competitive prices.

About Gainline Capital Partners
Gainline Capital Partners is a private equity firm that invests in U.S. based middle market companies. The firm invests in profitable companies with enterprise values of up to $250 million.

Gainline partners with management teams to help execute their vision, drive sustainable growth and create long term value.