PE-backed Splash Car Wash acquires Wash Co

Splash Car Wash, which is backed by Palladin Consumer Retail Partners, has acquired Middletown, New York-based Wash Co, an operator of car wash facility and laundromat. No financial terms were disclosed.


GREENWICH, Conn., May 10, 2019 /PRNewswire/ — Splash Car Wash, headquartered in Greenwich, Connecticut (, announced the acquisition of Wash Co. in Middletown, New York. Wash Co. operates an express carwash facility as well as a laundromat at the site. The property was developed by Wayne and Glen Sheeley, whose family has been in the carwash business since 1969.

“We are honored that great operators like the Sheeley’s picked to partner with Splash,” stated Mark Curtis, CEO of Splash. “This new site is fantastic. Glen and Wayne have thought of everything to enhance the customer experience, both at the wash and the laundromat. We very much look forward to having this expertise on our team to help us develop new sites.” This is Splash’s fifth New York location.

Splash partnered with the investment firm, Palladin Consumer Retail Partners, a Boston-based private equity firm, last November. Splash now operates 20 carwash locations in Connecticut and New York and three in China.

Splash Car Wash was started in 1981 by Mark Curtis and Chris Fisher with a single location in Greenwich, Connecticut. Since that time, Curtis & Fisher have developed over 30 locations, and currently operate 20 locations in Connecticut and New York. All sites include detailing operations and six locations provide oil change services.

Splash has been named “Best Carwash” by numerous publications over 35 times and has been recognized as a “Top 10 Workplace” four times by Hearst Publications. Four General Managers employed by Splash have been recognized as “Most Valuable Carwasher” by Professional Carwash & Detailing Magazine” and one of its GM’s was cited as an “Emerging Leader” by the International Carwash Association this year. Splash has been awarded the US Chambers of Commerce prestigious “Blue Chip Enterprise Award” and has been inducted into the Connecticut Business Hall of Fame.

Palladin Consumer Retail Partners is a private equity firm with extensive experience investing in and building leading retail and consumer brands. Founded in 1998, the firm prides itself on working closely with management teams to create value through strategic and operational initiatives. Its principals have previously held CEO and other senior executive roles at several wholesale, retail, and related companies, and have invested in, financed or managed over 100 public and private companies. Current and former investments include InMotion Entertainment, KT Tape, Nic+Zoe, J. McLaughlin, Things Remembered, Restoration Hardware, Spencer Gifts, Jamba Juice, Worldlynx, Multi-Flow, Kwik-Tek, and Party America.